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Home » Grey brow gel that ‘works very well on older eyebrows’ is on sale this bank holiday
Entertainment

Grey brow gel that ‘works very well on older eyebrows’ is on sale this bank holiday

By staff23 August 2025No Comments4 Mins Read

Beauty fans are praising this volumising and shaping brow gel for making ‘eyebrows more youthful’ – and it’s currently reduced, with 30% off for a limited time

This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn more

before and after using Benefit Gimme Brow+ Volumising Eyebrow Gel
Adds definition and volume to brows(Image: Benefit)

If you’re after a quick and easy way to groom and enhance your eyebrows, this popular brow gel comes highly recommended – and shoppers are praising this grey shade in particular as being “perfect for ageing blondes”.

The product in question is Benefit Gimme Brow+ Volumising Eyebrow Gel, a plumping formula that fills, shapes and holds brow hairs, and comes in an impressive 10 shades, so there’s something to suit all hair colours and skin tones. Usually priced at £26, it’s currently down to £18.20 on the Benefit website this bank holiday weekend.

READ MORE: Amy Dowden credits ‘amazing’ serum for impressive hair growth following chemotherapy

READ MORE: Victoria Beckham’s go-to green drink has been upgraded to give even more health benefits

Benefit Gimme Brow+ Volumising Eyebrow Gel
Available in 10 shades including this grey(Image: Benefit )

A favourite with beauty editors, Gimme Brow+ features a teeny spoolie brush and a formula containing tiny fibres to add volume as well as colour. Water-resistant and long wearing, 94% of Benefit’s testers said brows looked visibly thicker after using this.

You can also find it at Boots for £22.10 at the moment, and with mini tubes available for £10.15.

Although there are 10 shades available, it’s the grey that particularly caught our attention, as it’s not common to find brow gels that come in a shade suitable for grey or white hair – and shoppers have been praising its ‘youthful’ effects:

“The grey works very well on older eyebrows,” one shopper wrote on the Boots website. “I find this easy to use on my thinning brows. First time using the grey on my fading brown with occasional white hairs and I’m happy with the effect.”

“It is the only brush-on product for brows in grey, which is perfect for an ageing blonde!” someone else commented on the John Lewis website. “It has transformed my eyebrows!”

“My daughter-in-law recommended this product to me and I love it!” another review reads, although they didn’t specify exactly shade they used. “I have thin, patchy eyebrows that are now becoming grey. This product is super easy to use, covers all my grey, patchy brow areas… My eyebrows are more youthful and defined so I am very happy with this product.”

One other Boots customer, however, felt that the grey shade wasn’t quite right for them, writing: “Another shade is needed for transitioning greys! A taupe grey would be perfect…not so dark but definitely grey!”

Laura holding jones road brow gel and brow pencil
Jones Road also does a grey brow gel and pencil(Image: Laura Mulley)

Another grey brow gel that’s proved to be super popular with shoppers is Jones Road’s The Brow Gel, priced at £26, a cool-toned, taupe-y grey-brown formula that’s brushed on using the spoolie brush to fill in, shape and control brow hairs, and lasts all day.

It pairs perfectly with the grey Jones Road The Brow Pencil, £24, a chubby, easy-to-use eyebrow crayon that’s perfect for enhancing and defining your arches. Jones Road advises to ‘use The Brow Pencil first to fill in any sparse areas along the brow. Next, apply The Brow Gel in short upward stroke starting at the inner corner and working your way down the tail.’

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