“This is the best hair tool I’ve ever used. It delivers exactly what it promises with effortless styling and zero tension”
A good pair of hair straighteners is a styling essential, whether users are smoothing frizz, creating beachy waves or adding a sleek finish before heading out. But as anyone who’s ever caught a strand in a stiff plate knows, the wrong tool can lead to snagging, breakage and unwanted frizz.
With that in mind, beauty brand KEEO Hair has a clever new launch that promises to change the game for healthier styling: the Genius Hair Straightener. It’s the first of its kind to feature contoured plates, which gently cushion each section of the hair rather than clamping it flat.
This unique design reduces tension by up to 70%, helping to minimise breakage and frizz while giving hair a glossy, smooth finish. Even better, with the exclusive discount code MIRRORKEEO, shoppers can get 10% off, bringing the price down to £152 from £169.
The Genius straighteners are packed with thoughtful features. That includes adjustable heat and tension settings for personalised styling, and the ability to curl, wave, or straighten, making them suitable for all hair types and styles.
Of course, there are plenty more top-rated hair tools out there. Dyson recently unveiled the Airwrap Co-anda2x, an upgraded version of the iconic original Airwrap. This multi-styler and dryer is Dyson’s most powerful and fastest hair tool to date, delivering double the air pressure for effortless curls, sleek styles, blow-dries and smooth finishes.
KEEO’s Genius Hair Straightener
KEEO’s Genius Hair Straightener is available on their website – and shoppers can get 10% off with code MIRRORKEEO.
Otherwise, Remington’s Shine Therapy Hair Straightener is currently reduced to £27.26 from £79 at Boots. It features a digital temperature display with nine settings ranging from 150°C to 230°C, and is infused with Moroccan Argan Oil to enhance shine.
Back to KEEO Hair, the Genius has already had some great reviews from shoppers. This happy customer said: “I didn’t realise how much my old straighteners were snagging my hair until I tried these.
“It’s only my first day with them and the technique is different to what I am used to, no clamping needed, they glide through my hair, and as it is high lift tinted, I am grateful that the lower temperature does the job just as well.”
Meanwhile, a second piped up: “Honestly, this is the best hair tool I’ve ever used. It delivers exactly what it promises with effortless styling and zero tension. It barely even feels like I’m straightening my hair, yet the results are flawless. Keeo have definitely solved it on this one.”
However, it isn’t all good news. This mixed review reads: “The look and feel is great. My hair felt smooth, but no change in volume. I just don’t get it, to be honest, it’s just another straightener.”
But on a more positive note, this Genius fan remarked: “Ordered the products with a bit of scepticism, as my hair is mega damaged from bleaching and the steam pod I’ve used for many years. Have curly, thick hair, pretty coarse.
“Every time, regardless of what professional products I was using for my hair, I was able to see broken bits of hair all around me. Not this time, not with this hair straightener. Don’t know if long-term does affect, but after using it twice, it seems like it does the job pretty well.”
The KEEO hair straighteners are available on their website.