England captain Harry Kane has launched a new vegan snack bar in a bid to cash in on the growing market for vegan food as the protein bars promise to keep you ‘Kane-Powered’ all day
England captain Harry Kane has launched a new business venture selling snack bars that are strictly … vegan.
The country’s all-time top goal scorer is hoping to transfer his success on the field to his new off the field entrance into the world of food business. And he hopes to cash in on the growing market for vegan food. The advertising slogan for the two new vegan protein bars promises they will keep you “Kane-Powered” all day.
Kane, who plays in Germany for Bayern Munich, said: “We’ve focused on creating something that not only tastes great but also works for your body – whether you’re active, keeping things balanced, or just need a tasty sub.
“It’s about giving everyone that extra push to be their best every day.” Kane hopes to lead England to glory in next year’s World Cup hosted by the United States, Canada and Mexico.
He said his foray into the food business is one that he hopes to develop and that the vegan bars line could lead to other things. “Nutrition is huge for me as a player,” he said. “Working with 3Bears lets me share that passion in a way everyone can enjoy.”
He went on: “Nutrition has become a significant part of sport, particularly football. Considering the number of games we play, recovery is crucial, and food plays a big role in that – ensuring we get the right nutrients at the right time.
“It’s something that’s helped me over the last six or seven years to become the player I am now and we’re fortunate we receive this help at the club and international level.” He has previously said: “I work with a chef called Dan Sargeant, who is also a nutritionist as well and focuses on performance and health.
“We’ve been working together for around eight or nine years. We continually strive for little bits to improve here and there, and I’ve seen significant changes and improvements since we started. He prepares the food, which we then cook. He’s been great and in football, it’s the little details that can help you become the best you can be. Food is definitely one of those.”
The Crispy Cocoa and Salted Peanut flavours are made from 100% wholegrain oats, including 14–17 grams of protein per 100 grams, and – as the company likes to boast – contain NO refined sugar.
Kane and 3Bears have launched a competition to meet the England striker. There are 15 VIP packages for two to meet Kane in person – complete with a private brunch with 3Bears founders Caro and Tim, and a padel tennis match.