Usher Travel Worldchoice is the latest UK travel firm to cease trading this year, after Balkan Holidays Ltd (April 2025), Jetline Travel (March 2025), and Great Little Escapes LLP (June 2025) all shut their doors.
An independent travel agent has ceased trading – the latest in a worrying run.
So far this year has been a tough one for smaller travel agents. Balkan Holidays Ltd (April 2025), Jetline Travel (March 2025), and Great Little Escapes LLP (June 2025) have all shut their doors.
Now, Usher Travel Worldchoice is joining them. The independent firm, based in Wallasey, Merseyside, has ceased trading. Usher shut up shop on 16 October 2025. “We are now treating this company as a financial failure,” announced ABTA, the UK’s largest travel association that offers financial protection to holidaymakers.
The news was followed by an emotional message from director Gavin Morton, who has been with the business for 35 of the 60 Usher was trading. He described the decision to close as “quite literally one of the most heartbreaking moments” of his life.
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“Covid took much away from us. And while we came through the other side, three years of heavy travel restrictions and in many cases a loss of client confidence in travel left a financial burden that was becoming more and more difficult to manage,” he said.
“The loyal clients, many of whom have become friends and helped create the relaxing and fun atmosphere in the office, will be something the team will miss in our day-to-day lives.”
Anyone who has a holiday booked with the firm will be contacted shortly with regards to ticket arrangements. Forward bookings will be transferred from the agency to clients’ tour operators, Mr Morton said.
“We’re sorry for any inconvenience caused, but rest assured we will be assisting ABTA and Worldchoice in the smooth transition of booking ownership.”
ABTA has the following advice for Usher customers:
“If you booked a holiday through Usher Travel Service Ltd, the tour operator or principal travel business with whom Usher Travel Service Ltd booked your holiday will be named on your paperwork or ATOL Certificate if it was a flight-inclusive holiday; this would be stated on your ATOL certificate under ‘Who is protecting your trip.’
“To ensure your holiday can continue as planned, you will need to contact your tour operator or other principal travel business with whom you have a contract (you should ask to speak to the credit control department). They should confirm that your booking will continue as normal and they will now be your direct point of contact.
“If you booked a flight-only with Usher Travel Service Ltd and were issued with a ticket or e-ticket, you will need to contact the airline, but your tickets should be valid for travel.”
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The Facebook announcement on Friday prompted an outpouring of support from loyal customers and rivals.
Mary Dibbert wrote: “So sorry to hear this. You have been part of Wallasey for so long. All of the staff there were always friendly and you all went out of your way to help people. I wish you Gavin, Barry and Laura every best wish for the future. Many thanks for all the times you booked my trips and gave holiday advice.”
Travel Counsellor George Triggs, who worked at Going Places in the same town, added: “Ushers were always our biggest competitors. But truth be told, one of the most respected too. You and your team were always spoken about with such admiration locally, and that’s something to be incredibly proud of.”