TV presenter Holly Willoughby is reportedly plotting a bold primetime comeback with husband Dan Baldwin’s backing, aiming to reinvent herself as TV’s next big solo host
Holly Willoughby is said to be quietly preparing the next phase of her career, with husband Dan Baldwin stepping in to help steer the plans. After some time away from the spotlight, the couple are said to be putting together a strategy that could mark her biggest return yet.
Sources claim Holly’s aim is nothing less than a primetime slot, with the ambition to rival the likes of Graham Norton and Jonathan Ross. “Anyone who has written Holly off has another thing coming,” an insider revealed.
“She’s never been more determined. The next move is going to be spectacular, and Dan is her secret weapon.”
The former This Morning presenter, 44, who met Baldwin through work back in 2004, has faced a turbulent few years both personally and professionally. Her career slowed after she left daytime TV in 2023, while Baldwin went on to notch up a string of successes, including the reboot of Gladiators.
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That difference reportedly caused some tension, but the pair are now firmly aligned, determined to re-establish Holly as one of Britain’s biggest presenters.
“She and Dan both know she has what it takes to go solo in a primetime evening slot, and they plan to make her the biggest female presenter in the UK again. Together, they are a force to be reckoned with,” the source added to The Sun.
Holly has reportedly already been reaching out for advice and is said to have been quietly reconnecting with close friends such as Emma Bunton, Christine Lampard, and former Celebrity Juice co-star Fearne Cotton.
She has also recently been pictured alongside a strong circle of showbiz pals including Christine, Myleene Klass, and Spice Girls Nicole and Natalie Appleton.
Her break from television followed a deeply traumatic period. Gavin Plumb, who plotted to abduct and murder her, was later jailed for at least 16 years.
Holly then withdrew from public life to focus on her family – Harry, 16, Belle, 14, and Chester, 10 – and only dipped back into screens with Netflix’s Celebrity Bear Hunt alongside Bear Grylls, which was sadly axed after one season.
Now, with her children older and more independent, she is said to be considering a return on her own terms.
“This isn’t a new thing – Holly has always had ambitions way beyond the This Morning sofa,” the insider explained. “She can see herself being the first big female primetime chat show host – a bit like a female Jonathan Ross. She’s 45 next year and she’s ready to go solo.”
Willoughby has always been most visible as part of a presenting duo, particularly with Phillip Schofield, but her focus now is on standing alone. She wants the top guests, the best slot, and the chance to finally carve out her own space in evening television.
The Mirror has approached Holly’s representatives for comment on this story.
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