Shoppers were divided by the treat you can now get cheaper at Home Bargains than in other stores
Home Bargains shoppers can get their hands on another tasty treat inspired by the viral Dubai chocolate bar. This new form could go perfectly alongside a cup of tea – and it costs just over £1.
The discount shop posted on its official Instagram feed and urged fans of the viral treats to “run” as stores were stocking something else to satisfy sweet tooths. The clip showed the £1.25 Dubai Chocolate Cookies that should be available to buy in Home Bargains stores now (May 8).
Home Bargains did hop on the Dubai-style trend with cake bars and bite-sized chocolates. Now, these milk chocolate biscuits with a creamy pistachio centre have become an option for shoppers.
One said: “These look insane!” Another added: “Stop it now!”
A third wrote: “Adding to shopping list!” Someone else posted: “[These are] 75p cheaper than Iceland!”
The biscuits are also available at Iceland stores. The supermarket specialising in frozen foods started stocking the treats in April and are selling the biscuits for £2 a pack.
However, not all shoppers were convinced by them. One claimed: “They’re lovely but the pistachio taste is very weak!”
Another added: “Iceland had these for weeks but unfortunately not nice!” A third wrote: “Doesn’t taste of anything the chocolate isn’t nice either!”
What is ‘Dubai Chocolate’?
The original “Dubai Chocolate Bar” is actually called “Can’t Get Knafeh Of It.” This was created by Fix Dessert Chocolatier based in Dubai, UAE.
Popularised on TikTok, this sweet treat is a blend of milk chocolate filled with a pistachio cream and crispy kataifi (shredded phyllo pastry) filling. It is said to be inspired by the Middle Eastern dessert knafeh, a traditional Arab dessert.
The trend started in 2024 but exploded in populairty in recent momths and has led to a huge demand for recreations outside of the UAE. Some were quickly cleared from shop shelves – including Lindt, B&M and Lidl – as fans wanted to try a budget-friendly version of the viral chocolate.
People have even tried making their own homemade versions. Lots of supermarkets like Asda, Tesco and Aldi have started stocking the all-important pistachio cream, which combines with readily available phyllo pastry for that crunchy texture.