The Farmer’s Dog, the pub that Jeremy Clarkson opened after giving up on his dream of a farm shop and restaurant, has become the most popular in the UK — I went to see what all the fuss was about
A little over a year ago, Jeremy Clarkson opened a pub that has since become the most popular in the UK. The planning, stresses, surprises and everything else that went into opening The Farmer’s Dog were documented on the hugely popular Clarkson’s Farm series on Amazon Prime Video.
The series is funny, sad, entertaining and informative and shows its biggest star in a different light to what many of us might have become used to from watching Top Gear or The Grand Tour or from reading his sometimes pointed newspaper columns.
A large part of the four series so far (a fifth is on the way) focused on Clarkson’s effort to open a restaurant on his farm, Diddly Squat, where he hoped to sell the meat and produce from his own, and surrounding, farms. Frustrated by objections from the council and neighbours, Clarkson gave up on that ambition and “thought instead of building a restaurant we would buy a pub”. The result was The Farmer’s Dog, which opened in late August 2024 about 10 miles south of the farm on the side of the A40 as it winds through the Oxfordshire countryside.
One thing that really seemed to annoy council officials and some neighbours of Clarkson’s original farm shop was the huge number of people visiting, clogging up the surrounding roads and parking on grass verges. So I was expecting it to be busy when I drove 90 minutes to visit for Sunday lunch earlier this summer.
But I wasn’t expecting it to be bigger than some music festivals, with a full-blown security and parking operation guiding arrivals into an enormous field with hundreds (at least) of cars already parked in it. Visitors streamed like ants in formation between car park and pub. The stunned “bloody hell!” I heard from a fellow visitor nicely summed up the whole thing.
Driving through the beautiful, peaceful Cotswolds, I’d thought that since I’d got a lunch reservation without any hassle several weeks earlier on the pub website it would be a quiet affair. I was very wrong.
First impressions of The Farmer’s Dog
The first signs that we were not just out at your average local pub for Sunday lunch came a few hundred yards from our destination when the traffic queues started. Stewards in high-vis jackets directed us to a nearby field where, despite the numbers, we got a parking space easily. Once parked, it was a short walk across the road to the pub. Arriving at lunchtime we passed people coming the other way carrying boxes of the now famous Hawkstone lager.
There were people everywhere. Dozens of people waited in line to get into the pub (you don’t need to queue if you have a reservation and I was impressed that there was a staff member dedicated to finding those of us who did and ushering us to the front). Presumably, those queuing without a reservation were doing so in the hope of nabbing a table, a pint or a quick photo opp.
The Farmer’s Dog pub shop
We were an hour early for lunch so wandered around the back of the pub to explore the large shop, outdoor bar and huge beer garden. We were one of the thousands of people here, sitting in glorious sunshine on wooden benches or on the grass, enjoying a pint of Hawkstone and the gorgeous views out over the Cotswolds farmland that the man himself is so taken with.
The shop sells the beer (lager, stout, IPA and cider) in crates and gift packs, as well as jams, marmalades, honey, candles, branded clothes and there’s a butcher too. I came away with a crate of lager (£28 for 12 bottles) and a £12 jar of honey made from the bees on Diddly Squat Farm.
The food at The Farmer’s Dog
A few minutes before our 1pm lunch reservation, we headed back to the pub entrance and were quickly directed to head inside and look for a man called John (“he looks like me but he’s bald and he loves Welsh people”, said the man who clocked my accent).
Bald man located easily enough, he showed us to our table, possibly the best in the pub, tucked away on its own in a little corner right by the glass doors that opened out on to the large outside terrace. So not only did we have a view of the whole of the inside, we got the breeze and the sunlight of the outdoors too. Perfect.
Much like Clarkson does on his popular Amazon Prime show (I was now starting to realise just how popular it really is), the pub is very keen to show off its credentials as a supporter of local farms. A blackboard on the wall names local farmers Vanessa Hartley and Nick Sinden, as well as Rectory Farm, as sources.
We ordered a pint of the Hawkstone Black stout (£7) and a half of the Hawkstone lager (£3.50). They’re great drinks and we sat and waited for our food by watching staff move purposefully through the busy pub, carrying plates loaded with delicious-looking Sunday roasts and stepping over the dogs lying at their owners’ feet. There was a pianist playing a grand piano by the front door, a permanent queue at the bar for a pint and a feelgood buzz running through the whole place – everyone just seemed thrilled to be here, me included.
My starter of cold-smoked Bibury trout (£11.50) was fantastic – generous, thickly-sliced trout packed with flavour and possibly better than any smoked salmon I’ve ever had. I’d been to the Bibury trout farm a short drive away two days earlier, which made it all taste even better somehow, as did the accompanying horseradish cream and watercress salad.
I went for the two-meat main course with beef and pork (£26), which were the only two meat options. It came with roasted whole potatoes (amazing), roasted carrots and parsnips, spring greens, red cabbage, cauliflower cheese, Yorkshire pudding and gravy made from the stout I was drinking. It can be hard to distinguish one well-made Sunday roast from another so I won’t try too hard. This one was generous, tasty and largely faultless (I could probably have done with a drop more of the delicous gravy).
The one-meat option was £2 cheaper and there was a vegetarian option of Wye Valley asparagus with pea pearl barley and a poached egg. Vegans might have a problem here, which might even be deliberate knowing Clarkson.
We were both too full for pudding but we did see an Eton mess (£10.50) and poached rhubarb crumble cake with Cotswolds ice cream (£10.50) being carried past. Both looked great.
We were pretty much done with our food within the hour and the bill for two main courses, one starter and two drinks came to £80 (including service). Before leaving, I just wanted to soak in a bit more of the venue so took a look upstairs (also full, of course) and spotted the full-size tractor hanging from the ceiling above the pianist, which I’d somehow managed to miss on the way in.
Final thoughts
I’ve talked a lot about how busy the pub (and the whole site) was. Jeremy Clarkson and Amazon Prime have created a phenomenon. But don’t let that put you off. The queue for the car park was no more than a few minutes at most and that was the only waiting we did.
Thanks to our reservation, we were straight in through the front door and we didn’t need to queue at the shop for our beer and honey either. My over-riding impression of the huge crowd was how happy we all were to be there. If you wanted a beer (inside or outside) or something from the butcher, you should probably expect a queue, but that’s pretty much it.
At first, I wondered whether I should feel a bit guilty about being one of the hordes of people taking over what was presumably a quiet and anonymous part of Oxfordshire 12 months ago, but reports suggest most people in the area are happy to have the pub so the guilt didn’t last long.
I’m glad I went and will remember it for a long time. Pubs aren’t only about food, they’re about how they make you feel. And I loved every second of this trip. If it had been hammering down with rain, I might feel differently – but that’s just Britain, isn’t it?