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Home » ‘I help lottery winners’ dreams come true – this is what they’ve asked for’
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‘I help lottery winners’ dreams come true – this is what they’ve asked for’

By staff5 June 2025No Comments4 Mins Read

Amanda Herrera and her team of specialist concierges have been dubbed the lotto winner’s fixer – after dealing with hundreds of weird and wonderful requests that only millionaires can buy

A woman sits at her laptop and take a telephone call while smiling
Amanda Herrera and her team are dubbed ‘the fixer’ for National Lottery winners who have the money, but not the know how, on making their wildest dreams come true(Image: Tommy Reynolds Photography)

So you’ve won the lottery and have more money than you can spend in a lifetime, what now? Meet the ‘fixer’ who solves problems and turns millionaire’s dreams into a reality. Amanda Herrera leads a specialist concierge team catering to the requests of the country’s richest people into reality – including National Lottery winners.

From flying pets on private jets, booking luxury cruises to Antarctica or arranging meet-and-greets with celebrities, Amanda’s team has handled over 5,000 bespoke requests from more than 600 overnight millionaires. Describing her role as the ‘best job in the world ’, Amanda revealed it all started when she lost her bag while holidaying in the Caribbean.

Two people toast glasses of champagne
Amanda’s team have spent over £4million on private jets for winners in the last five years alone(Image: Getty Images/iStockphoto)

“It all started with my beach bag being washed out to sea after I popped out for lunch. I returned to my lounger, and it had gone! The time and trouble it took me to sort everything was unreal,” she said.

“My bag had my everything in it. It made me think ‘wouldn’t it be great if there was someone who could do all of this for me’ and take away the hassle of this mishap while I am on my dream holiday.

“Not only this but having someone to help arrange my holiday for me was something that I thought pretty much anyone in the world would appreciate – particularly people with more money than most who might have more on their to-do list to organise. All this led to me really having the best job in the world. I love helping and supporting people.”

In the last five years, Amanda’s team has spent over £4 million chartering private jets and booked more than 500 dream holidays – including some where they have flown out the family dog. They’ve hunted down exclusive designer handbags and watches, booked VIP trips to the Monaco Grand Prix and world cricket tours, organised meet and greets with superstars and even arranged a private viewing of Cirque de Soleil on a desert island.

Amanda added, “It can be a daunting experience – it sounds crazy to say – but imagine going from having a small amount of money in the bank to suddenly having millions – just like that! It is one incredible journey that these winners are embarking on, and I feel so honoured to be able to play such an important role in crafting and creating bespoke and unforgettable once-in-a-lifetime experiences for these incredibly lucky individuals.

“It is an amazing feeling to be helping people to live and fulfil their dreams following their National Lottery win. Many of these people are just so overwhelmed with excitement at the prospect of what their new life now means – they simply don’t know where to start and what to do with their new-found fortunes and this is where we can step in to help, reassure and guide them on their journey to living their ultimate dream and fulfilling their bucket list.”

All big winners receive specialist advice and support from a team of experts at Allwyn, operators of The National Lottery, including financial, legal and wellbeing support.

Top 10 most popular requests from National Lottery winners

  1. VIP tickets to see their favourite football team around the world
  2. Splashing out on a family world cruise
  3. Hiring a private jet to transport family and even pets abroad
  4. Treating the family to a Christmas trip to Lapland
  5. Purchasing designer handbags
  6. Investing in designer watches
  7. Securing concert/gig box tickets and VIP meet and greet with their favourite music bands
  8. Flying business class
  9. Planning a luxurious family party
  10. Buying a box at their favourite football club
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