The TikTok food sensation is not going away but there’s a way to get one of the best Dubai chocolate treats for a fraction of the usual price
Dubai chocolate remains one of the big foodie trends of 2025, with a host of retailers launching tempting shoppers to try new takes on the pistachio-laden TikTok favourite.
Quintessentially British foodie firm Cartwright & Butler might not seem the most obvious home for the phenomenon, with the five-generation strong family firm famed for shortbread, fruitcakes and other classic teatime treats. But they have launched their own take on the trend in Pistachio Dubai Style Truffles and savvy shoppers can pick up a stylish tin of the treats, which usually cost £18, for less than £3 using a little-known money saving hack.
Money-saving website TopCashback offers all new members a free £15 signup bonus for any purchase over £15 alongside a percentage cashback on spends from any qualifying website, including Cartwright & Butler. This means shoppers can effectively snag a tin of the treats for £2.85 after cashback is paid.
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Chocoholics on social media praise Dubai chocolate for its mix of gooey pistachio cream with crunchy knafeh, also known as kadayif – or finely shredded filo pastry – which pairs with the chocolate to make the ultimate crunchy yet creamy taste. The hype around the foodie sensation has sparked huge interest from British shoppers and the trend is definitely going anywhere yet, with several other brands joining Cartwright & Butler in launching pistachio-heavy treats this month.
Bakery Cutter and Squidge have unveiled a reimagining of one of their best-sellers, Dubai chocolate biskies . Usually £28.99, a box of six is currently reduced to £21.75 and can be ordered for delivery nationwide. The brand’s signature sweet treat, a biskie is a cross between a cake and a cookie and this version includes velvety pistachio cream sandwiched between rich chocolate layers and is a moreish but delicious take on the trend.
Elsewhere, Tesco shoppers can also pick up a pack of biscuit brand Fox’s limited edition take on the viral sensation for £2.65 in their weekly shop from this weekend – with Foodtok fans already pointing them out in stores. Available nationwide for the next six weeks, the Dubai style pistachio cream chocolate biscuits have a buttery cocoa shortcake base, a nutty interior and are layered with crumbled biscuit to get a knafeh-style crunch.
As someone who has always loved pistachio, I have a personal as well as professional interest in the rise of all these nut-laden treats since Dubai chocolate became a social media sensation. I’ve also tried plenty of them along the way, ranging from Lindt’s Dubai style offering to M&S’ Big Daddy Pistachio bar through to more authentic options picked up from Harrods’ food hall on a recent trip to London.
These Cartwright and Butler truffles are so new out that, despite them launching on Moonpig , Amazon and the brand’s website directly, there are no customer reviews available yet. However, after I spotted Good Housekeeping describing them as a ‘Dubai chocolate game-changer’ I had to give them a try, alongside several other pistachio-themed treats, and I wasn’t disappointed.
Cartwright and Butler are my go-to for foodie gifts, especially at Christmas, when their mix of great flavours and beautiful tins and presentation makes them well-priced options that look luxe without breaking the bank. These truffles tick both boxes in exactly the same way and are the perfect gift option for the chocoholic in your life.
Some recent takes on Dubai chocolate get the ratios wrong, with Lindt being the perfect example. While shoppers have snapped up the bars in their thousands, to the extent the brand had to impose a two-bar limit on online sales, some fans have complained the bars are too thin to get a real taste of the pistachio creme sandwiched between layers of chocolate.
Cartwright and Butler’s truffles , in comparison, have a thick coating of chocolate outside but are densely packed with knafeh and pistachio inside, giving them a flavourful and crunchy kick that makes them one of my favourite pistachio treats of the year – and a new gifting option for friends and family, especially as something a bit different for Christmas.
How to get Cartwright and Butler’s Dubai Truffles tin for less than £3
- Sign up as a new member via the TopCashback website to claim the £15 bonus.
- Search for Cartwright and Butler and click ‘Get Cashback Now’.
- Shop and check out as usual.
- Cashback will then track and appear in shoppers’ TopCashback accounts within seven working days of purchase. The cashback will become payable and available to withdraw and spend after Cartwright and Butler has paid TopCashback the commission for the purchase.