This seaside town has recently been in the spotlight for negative reasons but I was surprised by what I found there
This seaside town has been previously dubbed the “worst seaside town” in Yorkshire by a Which? poll, a label that has made national headlines and painted a bleak picture of life on the coast. It is true that Bridlington faces its share of challenges: a third of residents live in some of the most deprived areas of England and child poverty rates are among the highest in the region.
The most recent Index of Multiple Deprivation (IMD) ranked Bridlington South as the 45th most deprived area in England out of 32,844 areas, a measure that takes into account income, health, housing, education, and quality of life. Data from the East Riding Intelligence Hub (2021/22) also found that 69.2% of Bridlington neighbourhoods are among the 10% most deprived nationally.
But to call it “the worst” is not fair or accurate and to stop with that statistic would be to miss half the story. Despite the grim headlines, tourism brings nearly five million visitors to Bridlington every year. The harbour remains one of the busiest shellfish ports in Europe, and it’s not called the “lobster capital of Europe” for nothing.
An impressive 300 tonnes of lobster arrive here annually, destined for markets across Europe and beyond. By the harbour you can also find delicious fish and chips at the Naked Fish on Queen Street, a recommendation given to me by Mike Cohen, chief executive of the National Federation of Fishermen’s Organisations, who used to run the fishermen’s association in Bridlington.
Although the day wasn’t the sunniest, many visitors were out enjoying the sea air along the promenade, while families made the most of the golden sands and beaches that first made the town famous.
When I visited, I was surprised to find that Bridlington wasn’t the rundown resort I was expecting. Many of the headlines suggest a town in decline yet what I saw was a community that, while facing hardship, continues to show resilience, pride, and warmth.
Everyone I spoke to was incredibly friendly, and many local residents spoke with passion about regeneration efforts, independent traders, and the year-round events like the iconic Bridlington Regatta or the Bridlington Kite Festival that keep the town alive long after the summer crowds fade.
That welcoming, friendly spirit combined with a determined drive to overcome challenges and push for positive change is the main reason I’d return. It gives Bridlington a sense of warmth, resilience, and community that stays with you long after you leave.
The Old Town is a charming maze of Georgian streets, vintage shops, art galleries, and cosy cafés. It’s easy to see why parts of Dad’s Army were filmed here.
Down by the seafront, the promenade stretches for miles, perfect for a windswept walk with a bag of chips in hand.
In the town centre, the impressive 12th-century priory church offers a glimpse into Bridlington’s medieval past and a market selling a variety of different products as well as a range of independent shops.
The Bridlington Spa, a beautifully restored Edwardian theatre and events space, sits proudly on the South Bay and draws acts from across the UK from comedians and touring musicians to ballroom dancers.
Just a short drive away, you can also go see the beautiful Bempton Cliffs, a nature reserve famous for its breathtaking sea cliffs and is home to thousands of nesting seabirds, including puffins.
Bridlington may not be perfect, but it’s far from the “worst.” Behind the statistics and the surveys lies a town with grit, history, and heart, one that deserves to be seen for more than just its headlines and challenges.