Travel guide Lonely Planet has listed this EU country as the perfect destination for those seeking ‘sun, sand and seafood’ and it resembles the pricier and luxurious Maldives
Given the unpredictable British weather, it’s no surprise that many of us opt to fly abroad for a summer holiday where sunshine is more or less a guarantee.
Spain and Greece have long been favourite holiday destinations for Brits, but recently there’s been an increase in anti-tourism sentiment, with locals protesting against mass tourism.
These popular spots have also become pricier, leading holidaymakers to look for alternatives. Lonely Planet has recently revealed a list of “unexpected summer holiday spots in Europe”, perfect for those wanting to avoid the crowds and discover something new.
The Albanian Riviera features on the list, described as a coastal region that “remains a treat for those in search of sun, sand and seafood”. While it may not be the hidden gem it once was – it’s been likened to the Maldives on social media, boosting its popularity – it remains a top choice for a budget beach holiday, reports the Manchester Evening News.
READ MORE: Beautiful seaside city named an Ibiza dupe in Europe’s ‘cheapest’ country
The travel experts at HelloSafe also named Albania the best place to visit in 2025. According to the company: “Among the top-rated European destinations in 2025, Albania stands out with its still largely unexplored mountainous landscapes, Ionian beaches and excellent value for money.”
The company’s research suggests that the best months to visit Albania are between May and September when the skies are sunniest, with temperatures reaching an average of 32-33C across July and August.
Airbnb also confirms that searches for Durrës, Albania are “booming” for summer 2025 travel as Brits explore cheap holiday destinations – aka “White Isle dupes”. Offering beach clubs and an ever-growing nightlife scene, this Albanian city is ideal for those that want an Ibiza experience on a budget.
Saranda, a bustling resort, has become a party hotspot, but quieter resorts like Himara are just up the coast, offering something for everyone.
Lonely Planet commented: “In summer, you’re guaranteed sun, balmy water and hot weather; unsurprisingly, loungers and beach umbrellas are at a premium but you can still seek out peaceful patches of sand at spots such as Palasa, Borsh, pebbly Bunec and the islands off Ksamil. “.
They also suggest “boat trips to isolated beaches at the end of the Karaburuni Peninsula” and exploring ancient ruins at Butrint. Not only does Albania offer stunning beaches and breathtaking scenery, but it’s also budget-friendly compared to more tourist-dense destinations.
Numbeo, a cost of living website, revealed in 2024 that a pint in Saranda is 250 Albanian Lek – just £2.17 A three-course meal for two at a modest eatery will only cost you 5,000 Lek – about £43.
The quickest route to the Albanian Riviera is by catching a ferry from Corfu to Saranda, with the journey taking roughly 30 minutes. Skyscanner lists direct flights from Manchester Airport to Corfu in July starting at a bargain £36 one way, though this price doesn’t include baggage or seat selection. Return flights start from around £35 in July.