Christmas markets have been popping up across Europe, and one expert has shared the secrets to a perfect trip – including the best time to visit to avoid the crowds.
Christmas markets have been springing up throughout Britain and across Europe, and whilst there are numerous options domestically, many Brits are planning to jet off for a winter break.
Whilst visiting these markets is undoubtedly enjoyable, they can frequently become overcrowded, which might diminish the enchantment of the experience for some visitors.
Maren Schullerus, GetYourGuide’s German Market Expert, has attended over 60 Christmas markets worldwide, and is now sharing insider tips for the perfect getaway – including optimal times to avoid the masses.
Regarding the best timing, she advises: “The best time to visit a Christmas Market and beat the crowds is on a weekday, mid-December at around 4pm. The kids are usually still in school, and it’s dark early, so it feels Christmassy.”
For those seeking a quieter alternative, or a market suited to a romantic escape, Maren suggested the Santa Pauli Christmas Market in Hamburg, which specifically caters to an “adults-only” audience with entertainment including a Bauble Burlesque show.
She also cautioned against succumbing to tourist traps whilst visiting these markets, such as learning to distinguish whether something is genuinely handmade or factory-produced.
Maren explains: “When it comes to souvenir buying, there’s a few indicators that the person has made it themselves, as opposed to it being shipped from a factory.”
“Three tips: Look for stalls that won’t let you photograph their crafts, look for tradespeople that can tell you how they made it and make sure you’re allowed to pick it up and have a look before you buy it.”
Whichever market you choose to visit, make certain you dress warmly, as temperatures at some destinations could plummet to -15C°. For particularly cold locations, Maren suggests buying pocket warmers to keep your hands toasty.
Remember to bring both your card and cash when attending, as certain market vendors only take cash payments, whilst ATMs at these markets typically charge withdrawal fees.
For those worried about the dreaded mulled-wine hangover, Maren recommends: “Look for the ‘Winzer-Glühwein.’ This is real wine from your local wineries. Stands usually state clearly that they are ‘Winzers’ (winemakers). You’ll get the tastier Glühwein options without the headache.”

