Little Mix star Jade Thirlwall stepped onto the red carpet for the BRIT Awards 2025 with the ‘Simon Cowell’ figure from her Angel of My Dreams music video
Little Mix ‘s Jade Thirwall made a dramatic entrance at the BRIT Awards 2025 tonight (Saturday, March 1) as she arrived with the so-called ‘Simon Cowell’ figure from her first solo music video.
The performer, who now goes by JADE, set tongues wagging with her first solo track after fans became convinced she was slating the music mogul after her experience on X Factor in 2011.
The lyrics of the song – Angel of My Dreams – referred to her selling her “soul to a psycho”, which some fans claimed referred to Simon’s now defunct record label, SyCo. The video also depicts Jade, who is performing at this year’s Awards, marrying a large male figure – and includes the line “Got you a car, got you a house / Got you a suit, it’s Gucci / If I don’t win, I’m in the bin”, which prompted much of the speculation about the figure’s real-life identity.
Jade, 32, arrived at this year’s star-studded BRITS with the larger-than-life figure by her side, dressed from head to toe in white and clutching a white bouquet of flowers. The Newcastle-born star is nominated for not one but two awards, including Pop Act, promoted by Capital, and Song of the Year for Angel of My Dreams, which she released in July last year and is based around a sample of Sandie Shaw’s Puppet on a String.
Speaking about the song on its release, Jade explained that she’d taken inspiration from her early days of fame as part of Little Mix, revealing: “It’s not as glam as it seems. In the beginning of our career you do think you are this puppet, but at the same time it isn’t true – we wrote a lot of our songs, and we were behind a lot of what we put out there. I resented that as a statement. So it felt natural to take that and show that it can be true and untrue at the same time.”
Jade became part of Little Mix in 2011 alongside Perrie Edwards, Leigh-Anne Pinnock and Jesy Nelson. In 2021, a year after Jesy left the group, the remaining three announced they were taking a 10-year hiatus to pursue solo projects.
After the rumours about the Simon Cowell link emerged, Jade denied there was a direct connection, telling Beat Juice previously: “It’s not specifically about that. But I wanted the song to be my journey, from entering the music business to now, and what that felt like. That’s why the song feels so chaotic. The opening is like the music to that montage bit on The X Factor after you’ve won and you’re just catapulted into the industry.”
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