Jeremy Clarkson has hit out at those behind the decision to ban his new beer commercial from airing on television and the radio
Jeremy Clarkson has been left unimpressed after his big-budget advert was banned from our screens and radio. The former Top Gear presenter, 65, hit out at the “fun police” for refusing to let the ad air.
He had hired a 34-strong choir of real British farmers to sing their own version of a classic opera tune for the beer commercial. However, the issue came with the farmers’ changing of a lyric to sing “F*** me it’s good”.
Joining in, Jeremy is then seen taking a sip of his pint. While standing in the middle of the choir, he echoes their sentiment as he tells the camera: “Hawkstone. It is f***ing good.”
Jeremy had been hoping to showcase British farming alongside his best-selling lager. He described the advert as “the best thing I’ve ever made, apart from a shepherd’s pie in 1988”.
However, due to it being “not compliant” with broadcasting regulations, the production may never be aired.
Speaking from his Diddly Squat Farm, Jeremy fumed: “It’s a cock-up, as usual. I’ve made my biggest, most heartfelt, and frankly, most expensive advert ever, and it’s been banned.
“The fun police in their beige offices have decided that the public can’t be trusted to watch it. It’s been kicked off the telly, silenced on the radio, and barred from the cinema.”
He added: “Apparently, it’s ‘not compliant’. With what, I have no idea. Common sense?”
Jeremy regularly documents his journey when it comes to his farm and recently gave an insight into his pub business. He admitted last month that he’s “done” after struggling with his pub venture.
The TV star has said that he won’t be taking on any more entrepreneurial ventures after his pub due to not understanding the business behind it. The Grand Tour star took on the new business venture in July 2024 after purchasing the venue in Asthall.
He decided he would take on the challenge after being successful with his 1000-acre Diddly Squat farm and accompanying shop. The pub called The Farmer’s Dog has attracted people from around the country to go and visit.
However, in an interview with The Times, Jeremy claimed: “I’m done with business now. I am not starting another business as long as I live. I don’t understand it and am not motivated by money. I just want a good craic.”
A young woman’s recent trip to the pub sparked a debate among Brits over the prices for its fare. Amy Robinson, 20, took a trip to the “proper British” boozer, as Jeremy calls it, and shared her culinary experience on TikTok. She rated the food a perfect “10/10” and praising its deliciousness.
Amy’s glowing review showcased the pub’s outdoor dining space and the artfully plated meals, but viewers were quick to grill her about the prices.
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