Jeremy Clarkson and his partner Lisa Hogan’s farm shop Diddly Squat in Chadlington, Oxfordshire, has been the subject of a major complaint from fans of the couple and their farm
Punters at Jeremy Clarkson’s farm shop were left seething after the Cotswolds outlet in Oxfordshire brought in a controversial new policy.
The former Top Gear host has owned Diddly Squat Farm in Chadlington since 2008, but the vast countryside estate has only transformed into a tourist hotspot in recent years following its starring role in his Amazon Prime series, Clarkson’s Farm.
Audiences first witnessed Jeremy’s shift to agricultural life in 2021 as they watched his frequently comical efforts to operate a thriving farm.
After the programme’s triumph and several recommissions, the 64-year-old and his partner Lisa Hogan launched the Diddly Squat Farm Shop in 2020, which became an instant sensation as devotees flocked from across the country to taste locally-grown goods.
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Their enterprise grew in 2024 when a temporary outlet appeared on the site of the pair’s boozer, The Farmer’s Dog.
The marquee outside the establishment also houses Butcher’s Hops and Chops, a catering truck called The Farmer’s Puppy, and a merchandise stall for Clarkson’s Farm enthusiasts.
However, despite the appeal of the diverse products available to its thousands of patrons, not every shopper was chuffed with one significant regulation.
Taking to X, formerly known as Twitter, to voice their grievance directly to Jeremy, one supporter demanded: “Why won’t you accept cash at your shop? Do you support digital currency? Bad move, my son.”
To which the Grand Tour host swiftly replied: “I’m with you. But it’s just completely impractical, I’m afraid.”
Another supporter added: “If you take cash, you have a near impossible task of trying to find a bank on the high street that’s not been closed down, to deposit said cash.
“The amount that Diddly Squat Farm Shop takes would be dangerous to have just lying around. Cash is king, just not practical anymore, unfortunately.”
This emerges just months after Lisa addressed their cashless policy following one visitor’s complaint posted beneath a clip on the farm’s official Instagram account.
The supporter highlighted the privacy concerns of a cashless society – including heightened vulnerability to hackers and fraudsters.
In the extensive message, they wrote: “Visited the farm shop and bar on the weekend. Why card only? Please consider accepting cash, too.”
They also argued that “if cash dies, your location and purchases will be tracked automatically. You won’t be able to opt out or unsubscribe.
“People in abusive situations are often financially reliant on their abuser. If cash is removed, their way out will be that much harder or close to impossible.”
They finished: “Elderly, blind and people with disabilities will struggle. Many people can’t or don’t know how to use technology. They would also be vulnerable to scams and other technological difficulties. #keepcashalive.”
Responding from her personal account, Lisa remarked: “I agree with you on so many levels.” The complainant then responded: “Good to hear, hope you make the change.”
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