Craig Hicks, from Telford, Shropshire, finished his right arm sleeve with a tattoo of Jet2’s slogan – after seeing what he believes is a trend emerging on TikTok
A frequent flyer hopes he will bag a free holiday – after he got the Jet2 slogan tattooed on his right arm.
Craig Hicks completed his right arm sleeve with the words “nothing beats a Jet2 holiday” alongside the budget airline’s logo. The 37-year-old man says he is “a big fan” of Jet2, having flown with the company dozens of times since it commenced operations under its current guise.
The plane enthusiast, from Telford, Shropshire, insists his family and friends “absolutely love” the giant inking. Jet2’s catchy slogan has become somewhat of a trend on social media, as it has been used in more than two million videos on TikTok the summer.
“I just thought it’s quite topical at the moment, why not? It’s just so popular at the moment… “I’ll be getting it out on that flight definitely. All my friends keep saying I could get a free holiday out of this! A freebie would be nice,” Craig, who is an ambulance controller, said today.
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The body art, which cost Craig £300 on Wednesday August 6, finishes his his “aviation sleeve”, which already featured a concord and jet engine. The regular flyer, who has a trip to Tenerife booked soon, continued: “I just love anything to do with planes. To finish my sleeve, I had a load of gaps and wasn’t sure what to put there.
“I love Jess Glynne and love that song. I recently flew with Jet2 to Madeira. I just thought it would be ace to get ‘nothing beats a Jet2 holiday’.
“I like Jet2 and thought it would be cool. It’s my favourite British airline. I’m definitely a big fan of them. I love everything to do with aviation.”
Jet2 has used Jess Glynne’s song Hold My Hand in its adverts – and on its planes – for nearly ten years. In one iconic TV advert, which first in January 2024, a family of four race with excitement towards the airline’s check-in desk, and gleefully board a Jet2 plane, high-fiving the cabin crew in the process – all in cohesion to Glynne’s tuneful number.
But the “nothing beats a Jet2 holiday” slogan this summer has been used playfully on TikTok by tourists who have encountered holiday bloopers or mishaps – with any airline.
Reflecting on the social media trend, Craig continued: “I’m definitely going to show it to Jet2 staff when I next fly with them to Tenerife in December… All my friends and family absolutely love it. My mum said I was mad.”
Jet2 has been contacted for a comment.