Jo Malone’s Jo Loves fragrance brand has launched its newest summer perfume inspired by Italy’s Lake Como, and fans are already praising its ‘uplifting and classy’ scent
After departing her namesake brand in 2006, Jo Malone launched Jo Loves, a new fragrance brand that specialises in niche perfumes. The latest fragrance to hit the Jo Loves shelves is an ode to summer, and guaranteed to make you feel like you’re soaking up the sun even if you have no plans on leaving the UK.
The brand new Jo Loves With Love from Como A Fragrance has finally landed on the shelves, and was inspired by Jo’s memories of summers on Italy’s Lake Como. A “celebration of dolce vita”, the new perfume invokes feelings of breezy days, sparkling water and sun-drenched skin – everything you could want from a summer fragrance.
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The new perfume is available at both Space NK and directly from Jo Loves for £135 and is part of the brand’s exclusive Studio Juice collection. With Love from Como is a unisex fragrance that recreates the vibrancy of sunny days in Italy and brings you a little glimmer of summer every time you wear it.
With Love from Como opens with crisp notes of mandarin, rhubarb and grapefruit for a zesty, citrus scent. It has heart notes of basil and tamarind to give it a more aromatic and subtly spicy depth, before finishing with base notes of cedarwood and musk for an earthy feel that’s long lasting.
The perfume is sure to be a hit with fans of the original Jo Malone fragrances, particularly if you love the Orange Blossom Cologne, £118, which is said to be one of Kate Middleton’s go-to perfumes. The Orange Blossom scent also combines zesty clementine flowers and orange blossom with water lily and warm undertones of orris and balsamic vetiver.
You can also pick up similar orange-based scents with Phlur’s Tangerine Boy for £99, which is both zesty and spicy with notes of lemon, ginger, black pepper, tangerine and apple. For a more budget-friendly pick, The Body Shop’s Full Orange Blossom Eau de Parfum is £42 and is infused with orange blossom absolute from Egypt.
However With Love from Como has already been a big hit with fans, with one Space NK shopper writing: “This scent is super fresh and bright, like citrusy air on a warm day. It opens with a clean, watery feel and settles into something soft and slightly floral. It’s not overpowering but still noticeable, and I get compliments when I wear it. A great daytime fragrance that feels effortless and breezy.”
Over on Jo Loves, another reviewer called it: “”Memories of Italy – uplifting and classy” before adding: “The box is fabulous, then on opening the box I was greeted with a beautiful scene of Como on the bottle and just like this scene the fragrance is classy, fresh, uplifting and addictive, provoking memories of our Italian trip last year. The fragrance doesn’t last very long on my skin (which isn’t unusual), so I also spray my clothes. As we are having such wonderful weather at the moment, a spray of Como, close your eyes and you will be transported to an Italian memory.”
One did mention, however: “Very disappointing after last years special edition sell out ‘With Love From Positano’. This years ‘With Love From Como’ is very light on the citrus with strong tones of cut grass. It’s pleasant but not for me. An expensive purchase which sadly will not get used. Bring back ‘With Love From Positano’ please!”
But another disagreed saying it was “Summer in a bottle” and adding: “What a wonderful scent. It is full of citrus and is so fresh. Great to have a scent that lasted and didn’t wear off quickly.”