Justin Bieber announced his seventh studio album, SWAG, on Thursday after fans had been speculating for months that new music was on the way due to him spending so much time in the studio
After a four-year hiatus, Justin Bieber has announced his return to the music scene with a brand new album.
The As Long As You Love Me crooner revealed his seventh studio album on Thursday, 10 July and promptly released the project on Friday, 11 July. The album, titled SWAG, features collaborations with Gunna, Sexxy Red, Druski, Dijon, Lil B, Cash Cobain, Eddie Benjamin and Marvin Winans.
The announcement was made via an Instagram post featuring a wide shot of a billboard in New York City’s Times Square. The billboard showcased a topless black and white photo of Justin alongside the tracklist for SWAG.
Beliebers, as his fanbase is known, had been anticipating something big due to the frequency of Justin’s studio pictures on social media.
Fans were quick to express their excitement in the comments section of the post. One thrilled follower wrote, “OMGGGG FINALYYY.”, reports the Mirror US.
Another exclaimed: “WAIT WHAT LET’S GO,” while a third said, “Amazing! ! ! Just in time to be the soundtrack on some summer memories! Super stoked to hear Dadz Love! !”.
A fourth fan couldn’t contain their excitement, commenting, “CANT EVEN BELIEVE IT OH MY GOSH BEST DAY EVER WOW,” while another added, “What we’ve been anticipating all this while.”
One fan referenced one of his songs from the Purpose album that has gone viral on TikTok, writing, “Life is worth livvinnnnggggggggggg,” Another person simply stated, “Screaming crying throwing up.”
Hailey Bieber joined the promotional buzz, sharing the post on her Instagram Story with a fiery caption: “is it finally clocking to you f—–g losers?”.
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This comes hot on the heels of Justin’s recent viral moment where he confronted paparazzi, declaring: “I’m a real man with a real family. I’m a father. I’m a dad.”
He continued, frustrated: “You’re not getting it, it’s not clocking to you. It’s not clocking to you that I’m standing on business.”
Adding to the hype, Justin’s mate and fellow artist, The Kid LAROI, shared an image of the album cover, captioning it: “if you don’t listen to this album when it drops. we can’t be friends. sorry I don’t make the rules. @lilbieber LETS GOOOOOOOOOO.”
It’s been four years since the Grammy-award winning singer dropped his last album, Justice, which boasted chart-toppers like Peaches, Anyone, and Ghost.
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