Scottish duo Jessica and Isla created the product after their friend experience surgical menopause at age 25
For women experiencing the effects of menopause, which often include vaginal dryness, discomfort, and a loss of sexual desire, finding a solution is crucial. It’s a common issue that around 80% of women confront at some stage in their lives, not just during menopause.
Gloriah’s Soul Gel is a luxury, water-based lubricant specifically crafted for menopausal and perimenopausal women, which has been so popular that it has sold out three times. Those keen to try the formula, fear not, as it’s now available again for pre-order with shipping set to start on July 14.
Soul Gel owes its existence to co-founders Jessica and Isla, who were inspired by their close friend who experienced surgical menopause at the age of 25. Despite Isla’s expertise as an NHS-trained nurse specialising in women’s health, they found options lacking and decided to make their own product.
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Jessica shared: “We wanted to create the kind of product we wish we could’ve handed our friend when she hit menopause at 25. Something beautiful, bold, and stigma-smashing.”
As reported by the Daily Record, Gloriah’s story starts with the Scottish founders having put their life savings into the venture and journeying to London for the brand’s launch. Confronted with a negligible marketing budget, they got creative, plastering the London Underground with posters exclaiming ‘lube in a tube’.
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Each poster came with a QR code directing people to their website, and their quirky guerilla advertising campaign quickly became an online sensation. Regrettably, TFL issued a cease and desist order, but the mission was already accomplished, and Soul Gel had sold out.
Since then, it has sold out three more times, gained a loyal fan base, and launched in Superdrug and Tesco. The formula itself was specifically developed to support skin that has changed due to hormonal fluctuations or declines.
Made with natural extracts like aloe vera, oat and ginkgo, Soul Gel aims to calm, soothe, hydrate and boost circulation, helping women reclaim comfort and confidence in the bedroom. Priced at £17, it’s already positioned as a skincare-style investment for sex.
The Mirror’s readers can get 25% off with the code REACH25 until July 31, bringing the price down to £12.75. It’s not just the formula that stands out, as Soul Gel comes in a 70s-inspired terracotta tube, giving it the same visual appeal as high-end skincare.
Chic enough to sit on a dressing table without raising eyebrows, the packaging reflects Gloriah’s broader mission; normalise conversations around vaginal dryness, pleasure and female hormonal health.
For those who are keen to shop around, there are more water-based lubricants available. This includes the Shine Organic Lubricant by Maude (£21.59), a pH-balanced, aloe-based formula that is ultra-moisturising and non-sticky.
Another option is YES Organic Water-Based Lube (£7.99) from Lovehoney, which has been well-received by those with sensitive skin. One user commented: “I have super sensitive skin, and this gave me absolutely no issues. Doesn’t feel icky or sticky at all.”
Gloriah’s Soul Gel has also garnered positive remarks from customers. A shopper noted: “After having my second baby, I needed something gentle and nourishing. This has been a lifesaver.”
Another satisfied user commented: “It does feel like a little moment for the soul. Calming, comforting, easy.”
Someone else praised the product’s ingredients, saying: “The oat and aloe combo is genius. It feels so calming on my skin, not just down there but anywhere I use it.”
Despite the lack of negative feedback online, including its impressive 4.9-star rating on Amazon, free delivery is only available on orders over £30. This means a delivery charge of £3.75 applies when purchasing a single tube of Soul Gel.
Yet, this hasn’t deterred glowing reviews, with one person stating: “I expected it to be ok, but I didn’t expect to love it. Zero stickiness. Just smooth comfort.”
Echoing the sentiment, another added: “I have super sensitive skin, and this didn’t sting or irritate once. Can’t say that for most products.”