If you’ve been looking for the perfect summer scent, you’re in luck as Maison Margiela’s REPLICA has launched a new ‘Aperol spritz’ fragrance that’s been hailed as ‘summer in a bottle’
With balmy evenings, blue skies, and sunshine-filled mornings, summer is (hopefully) here to stay. And now that the warm weather is mostly settling in, there’s no better time to treat yourself to a new scent. So if you’re on the hunt for a new fragrance to match your mood, Maison Margiela’s REPLICA has just launched what might be its most summery scent yet.
The French luxury fashion house introduced its first fragrance, Untitled, in 2010, and has since built a cult following with its genderless perfumes and home scents. By 2012, the iconic REPLICA line was born, designed to capture nostalgic moments and feelings through scent.
From By the Fireplace to Lazy Sunday Morning, each fragrance is intended to reproduce a familiar scent. And now, Never Ending Summer is here with that golden hour, Aperol-sipping, Italian coastline vibe.
With spicy citrus notes and a gorgeous sunset orange shade, this could easily become your new favourite scent of the season.
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The top notes include spritz accord, bitter orange, and pepper duet, with the base notes of patchouli, cedarwood, and vetiver bringing an earth element to the Mediterranean citrus smells. The overwhelming reviews all agreed that this scent is ‘summer in a bottle’ or the ‘perfect summer scent’.
One shopper praised: “Summer in a bottle. Maison Margiela’s Never Ending Summer Eau de Toilette is sunshine in scent form! It opens with a burst of citrus and warm, sun-kissed notes that instantly lift my mood. Light, fresh, and effortless, it lingers beautifully without being overpowering. It truly captures that carefree, golden-hour vibe. Perfect for daily wear or a summer getaway, this fragrance feels like a warm embrace from a perfect day.
A second added: “So summery. I purchased this a gift for a friend who was spending her honeymoon in the Amalfi Coast. She wears it all the time now and it smells so good on her. It is very citrusy and fresh – perfect for summer and my friend says it reminds her so much of being on the Amalfi Coast.”
However, a couple did note that the lasting power is not as long as it should be for the price. A reviewer said: “Summer in a bottle but doesn’t last long enough. I got to try this in store today. It’s such a refreshing citrus scent, perfectly balanced not too sweet nor sharp or sour. My only complaint is that it didn’t last, and I could hardly smell the zesty notes on my jacket after two hours; it just left with a faint mossy scent.
If you’re looking to test out the Replica fragrance before purchasing, the Maison Margiela Replica Memory Box is £36 and allows you to sample 10 different mini fragrances. While the Kayali Discovery Sampler Set is currently £18.65 at Beauty Bay.