New customers who download the Greene King Pubs and Restaurants app will have access to a new ‘Spin to Win’ feature where prizes ranging from a free drink to a main meal worth up to £18.99
Greene King is launching its first-ever pub loyalty rewards programme – and customers can get free drinks and food.
New customers who download the Greene King Pubs and Restaurants app will have access to a new “Spin to Win” feature where prizes ranging from a free drink to a main meal worth up to £18.99.
Each new member gets one spin when they register through the app and the rewards are redeemable at Greene King Pubs, Belhaven Pubs, Flaming Grill, Chef & Brewer, Farmhouse Inns and Hungry Horse.
You can download the Greene King app for free from your app store.
The move comes as new Greene King research reveals more than seven in ten Brits (71%) say the cost of living as their biggest concern. Despite this, more than a quarter (28%) still see eating and drinking out as their favourite “small treat”.
Kevin Hydes, Group Marketing Director at Greene King, said: “Pubs are about creating feel-good moments, but we know many people are keeping a close eye on costs.
“That’s why we’re always looking for ways to make visiting our pubs even more rewarding and to give back to our customers. With Spin to Win, we’re giving new customers a little something extra – a chance to enjoy a free treat on us, just for joining our loyalty programme.
“It’s about creating those feel-good moments that turn an ordinary visit into something memorable. Whether it’s a free drink after an autumnal walk, or a surprise meal upgrade when out with friends, we want our guests to feel like they’ve had a win whatever the occasion – because that’s what great pub experiences are all about.”
It comes after Greene King gave away free pints earlier this year in February to mark 25 years of the Guinness Six Nations Rugby tournament.
Customers could claim their free pint of Greene King beer by saying the codeword “Space for a Pint?” at the bar. Sadly, the deal – which included Greene King IPA, Level Head, Flint Eye and Old Speckled Hen, as well as cans and bottles and non/low alcohol and soft drink alternatives – is no longer running.
Greene King also gave away 100,000 free pints as part of its “When It Rains, We Pour” initiative in April. The first raindrops detected unlocked the UK’s biggest round of pints.
Rain detectors were installed in Greene King pubs across the UK in London, Glasgow, Birmingham, Leeds, Bristol and Wallingford as part of the promotional stunt.