Cadbury unveiled a new range of limited edition Dairy Milk chocolate bars this month for summer that have a surprise when they are chilled in the fridge and a food reviewer has shared his thoughts
Chocoholics are in for a treat as Cadbury unveils its fresh, limited-edition bars perfect for summer – the Summer Edition and Iced Latte flavour Dairy Milk chocolate bars, complete with special packaging that transforms to reveal exclusive designs when chilled. Decked out in classic summer imagery featuring deck chairs and kites, the purple wrappers of these bars use thermochromic technology.
The Birmingham-based confectionery giant has confirmed that once stored in the fridge, this tech comes alive, showcasing a deep blue hue along with a unique design. TikTok food critic Ishan took to the platform with his review of the novel Cadbury offering, exclaiming: “Cadbury have released new colour-changing chocolate so let’s see if it actually changes colour and if it’s worth the hype.”
Delving into the unveiling mystery, he continued: “So this is the new Cadbury chill to reveal chocolate bars that they’re doing for summer and apparently you put this whole bar into the fridge and it changes colour.”
“Now, I’m not going to lie I have been reading the comments and apparently the packaging changes colour and not the actual chocolate like I presumed so sorry on my front.”
With his curiosity piqued, Ishan confessed he was “intrigued” about if the packaging would really change colour. He put it in the fridge for a few hours.
When he checked out his refrigerated chocolate bar, he was somewhat let down because it “looked the same” to him but eagle-eyed TikTok viewers in his comment section noticed that the swan emblem on the wrapper had shifted from white to blue.
Ishan proceeded to unwrap the iconic Cadbury Dairy Milk chocolate. He sampled it and noted: “The chocolate is so good though.”
Returning the chocolate to the fridge, he watched the swan change to a full shade of blue, although he mentioned that due to the heat that day, it was “turning back to white.”
His TikTok clip has racked up a staggering 2.6 million views, 98,200 likes, and more than 900 comments.
A baffled user said: “Sorry but why would we care about the wrapper…I want colour changing chocolate.” Another observed: “The swan changed.”
A third confessed their confusion: “I thought the chocolate changed colour.”
One sharp viewer highlighted: “It explains on the back of the packaging that only the swan changes from white to blue.”
Cadbury Dairy Milk’s junior brand manager Mara Popa said: “This summer, Cadbury Dairy Milk is reigniting the debate around storing chocolate in the fridge.”
“Our new Cadbury Dairy Milk Summer Editions range features cold-activated packs, reminding consumers that chocolate is a great snacking option in the warmer weather.”
“Additionally, our limited-edition Cadbury Dairy Milk Iced Latte tablet is designed to excite consumers with a brand new flavour crafted for summer.
“This NPD also features colour changing packaging, highlighting the chilled chocolate trend in a playful way and tapping into the debate.”