This ‘clean beauty’ brand, a favourite with celebrities including the Duchess of Sussex, has just launched a new concealer that even helps to improve the skin as it conceals
Back when Meghan Markle’s personal Instagram account was first revamped, earlier this year, the Duchess listed some of her favourite beauty buys – and we all quickly took notes. One of them was RMS Beauty Luminizer, a subtle cream highlighter that’s a bestseller and popular with celebrities – and now the brand has dropped a new product that we bet might also get the royal seal of approval.
RMS Beauty has just launched its Revitalize Hydra Concealer, £34, at Space NK and Cult Beauty, a creamy, medium coverage liquid cover-up that’s packed with skincare ingredients – and some impressive claims and early customer reviews to boot.
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Available in 26 shades, RMS’s Revitalize Hydra Concealer contains ingredients such as eyebright, a ‘Revital-Eyes complex’ and Tightenyl, a plant-based retinol alternative. The result, RMS says, is nourished, smoother-looking skin over time as well as dark circles instantly covered, with the brand reporting that testers reported a visible reduction in the appearance of fine lines and crow’s feet after using this for 30 days.
It’s the customer reviews on the US RMS website, however, that are even more impressive, with plenty of shoppers with what you could call mature skin praising how lovely it is it use:
“At 53, I want a concealer that works with my skin – not against it. This clean beauty gem hits all the right notes: great coverage, a perfect skin match (thanks to the RMS team), and it stays put all day,” one user wrote. “I always prep and moisturize my skin first (non-negotiable at this age!), and this concealer layers beautifully over it – no pilling, no weird texture. And it plays so well with other make-up.”
“Revitalize Hydra Concealer was a game changer,” another review reads. “It applies flawlessly and stays on all day. I am 63, and actually makes the skin look younger. It gives a glow without being shiny. Feels like more than a concealer – feels like treatment. This is a product I will not be without. The applicator was so thoughtfully designed, with pinpoint accuracy and just the perfect amount of product distributed.”
Our beauty editor Laura has also tried this, and says, “This really is a very creamy formula – it doesn’t look or feel cakey at all under the eyes – and the little brush applicator is so much better than traditional doe-foot ones. The colours are perfect, too. Apart from a tiny bit of settling in fine lines at the end of the day, it’s pretty much foolproof.”
This is backed up by one three-star review on the RMS website that reads: “It goes on nicely and has good coverage, but it absolutely does crease, they all do. I feel like it made my fine lines look like big wrinkles by midday,” suggesting that it’s nearly impossible to find a concealer that is hydrating yet doesn’t crease at all (you normally have to pick one or the other).
If hydrating if the main thing you’re looking for from your concealer then you might also like Fenty Beauty We’Re Even Hydrating Longwear Concealer, £25, whereas if it’s full coverage and longevity you’re after, not much beats Hourglass Vanish Airbrush Concealer (try the travel-size tube for £19 first).