Meghan, Duchess of Sussex, has launched an online store allowing her devoted followers to get their hands on some of her favourite clothing and items of jewellery
Meghan, Duchess of Sussex, has introduced an online shop where she promotes products she believes in. This move marks the 43-year-old’s latest business endeavour since stepping away from royal duties, with the announcement made on Monday through a video and a message about her new e-store.
Her note said: “Many of you have asked, so here you go! A little shopping to start the week.” The shop, hosted on ShopMy, features a range of handpicked fashion items, including a sleeveless ‘Windsor’ gown priced at more than £1,000, Saint Laurent sandals at £600 and earrings for £200.
Other brands included in the selection are Heidi Merrick, Reformation, and J Crew. The launch comes as anticipation builds for Meghan’s upcoming lifestyle brand, As Ever, a rebrand of her American Riviera Orchard business.
Meghan is expected to earn a commission on sales made through ShopMy, the launch of which comes after fierce criticism of her new Netflix series, ‘With Love, Meghan’, which was recently renewed for a second season despite negative reviews.
Shortly after the store went live, some third-party retailer websites, including Neiman Marcus, experienced outages as fans rushed to purchase a pair of tan Saint Laurent mules Meghan has been seen wearing. The collection primarily features neutral-toned wardrobe staples, including linen shirts, sweaters, sunglasses, and handbags.
Meghan has also hinted at more developments to come for As Ever, which has undergone a significant rebranding ahead of its official launch. She and husband Prince Harry, 40, who left their roles as senior royals in January 2020, are said to have a private fortune of approximately £34million and have pursued multiple business ventures, including book deals, public speaking engagements, and brand partnerships.
The couple’s departure from royal life was partly due to restrictions on commercial activities. In their statement at the time, they said they had been “prohibited from earning any income in any form” and gave up their taxpayer-funded Sovereign Grant.
Meghan recently shared one of her most personal photos yet showing Prince Archie and Princess Lilibet before launching the brand new ventre. Taking to her brand account on Instagram, the Duchess of Sussex posted the photo showing her holding Lilibet while Archie sweetly hugs her leg.
The snap, taken in the garden, shows Lilibet and Meghan holding baskets for collecting fruit, with both youngsters’ vibrant red hair, which matches their father Prince Harry’s, on full show. Meghan and her three-year-old daughter wear matching straw hats while Archie wears dark jeans. The post, which did not show the children’s faces, was captioned “Every day is a love story” alongside a dove of peace emoji.
Harry and Meghan rarely share pictures of their children – although since Meghan set up her personal Instagram account and started posting on her As Ever brand account, she has shared more and more glimpses of them.
Earlier this month, she posted a video on her Instagram account showing her children helping her make cookies, but again their faces were not visible.
And at the end of last year, Harry and Meghan featured a snap of their children in their annual Christmas card, showing the children running into their parents’ arms. It seems that the reason for not showing their faces comes down to Harry’s fears.
A source previously told PEOPLE: “Harry has been reluctant to show his children publicly, not out of a desire to hide them but to protect their privacy and safety from potential threats. He wants them to lead as normal a life as possible without the fear of kidnapping or harm.”
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