Meghan Markle made her long-awaited return to Instagram on New Year’s Day five years after she last used the social media platform and it appears her posts could be lucrative
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Meghan Markle could rake in the cash with her Instagram posts after her return.
The Duchess of Sussex made her return to the photo and video sharing platform on New Year’s Day, five years after she last posted on there. But while account, with the handle @meghan was registered on the platform in June 2022, the 43-year-old waited for the turn of the year to post online.
Meghan and her husband Prince Harry shocked the world when they announced in January 2020 that they planned to step back as senior working members of the Royal Family. At the time, they stated their desire to live a more financially independent and private life.
Meghan and Harry were married in 2018, and were initially part of @KensingtonRoyal, which also included Harry’s brother, Prince William, and his wife, Kate Middleton. But a year later, Meghan and Harry launched their own account, @SussexRoyal, a sign of their growing distance from the royal family. @SussexRoyal was discontinued in 2020 when they made their shock announcement.
Her first post is a black and white video of herself at the beach, wearing white and drawing 2025 in the sand on an overcast day. The account already has more than 665,000 followers. Meghan, who had a popular Instagram account when she was best known for her role as Rachel Zane in the US legal drama, Suits, had indicated she would return. In a 2022 interview with New York Magazine’s The Cut, she confided: “Do you want to know a secret? I’m getting back … on Instagram.”
So far, Meghan has disabled the comments on her post, having previously stated she’s concerned about the negative aspect of social media. But it’s been claimed that Meghan could make a staggering £800,000 per post on the platform. Experts have claimed that the former actress could cash in that amount as an “absolute minimum” following her social media return.
Speaking previously to the Daily Mail, social media expert Eric Schiffer said: “I would expect her to quickly become one of the most followed accounts on Instagram. You have celebrities like the Kardashians who can command $1 million (£800,000) and up for a single post promoting a product. There is no reason Meghan couldn’t be earning those sorts of fees.”
Although Meghan’s video appeared to be filmed by her husband, the Duke of Sussex, some fans pointed out a glaring blunder as Meghan used the title of a divorcee, as she listed herself as Meghan, Duchess of Sussex – rather than Meghan, The Duchess of Sussex. A royal fanpage on X/ Twitter questioned whether the couple separated after noticing the so-called blunder. They wrote along with screenshots of Meghan’s profile before and after it was changed: “Meghan’s Instagram has already had an update, changing her name in the profile from “Meghan” to “Meghan, Duchess of Sussex.”
“Hopefully we will see another update, as she left out the ‘The’ in her title. No ‘The’ before Duchess of Sussex means she is a divorcee.” Another pointed out how Prince Andrew’s ex-wife goes by Sarah Ferguson, Duchess of York. “Meghan’s title is ‘Meghan, The Duchess of Sussex.’ She has ‘The’ as she is the spouse of the current title holder. Sarah has no ‘The’ as a divorcee.”
However, Meghan and the Duke of Sussex remain married and are living with their two children, Archie and Lilibet in Montecito, California.
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