The product has been formulated alongside dermatologists and plastic surgeons and has been praised for delivering ‘firmer’ skin and ‘taking away’ wrinkles
After Kim Kardashian’s ’facial shapewear’ went viral and sold out in record time last week, those conscious of their ‘double chin’ and ‘jowls’ have been on the hunt for effective, more affordable ways to firm their neck and jawline without cosmetic procedures. Beauty guru Nadine Baggott has hailed one product as the ‘gold standard’ for helping combat sagging ‘turkey neck’.
The 60-year-old appeared on This Morning to host an anti-ageing segment, recommending a range of tricks, gadgets and products that offer a ‘lifting’ or ‘smoothing’ effect on the neck area. One of her top recommendations was the RoC Derm Correxion Retinol Firming Serum Stick (£39.99).
She told Emma Willis and Andy Peters: “If you’re going to start using skincare on your neck, I’m going to recommend the gold standard, which is a retinol. I like this one because it’s RoC. It happens to be in a stick and that makes it easy to use. You can run it on any bit you want — knees, elbows. I just think it’s a really gold standard product.”
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Developed with dermatologists and plastic surgeons, this serum stick promises a ‘non-invasive lift’ for the face and neck, tightening ‘in seconds’. It contains ultra-firming THPE, antioxidants, and RoC’s award-winning retinol to ‘boost elasticity for younger-looking skin’.
According to the brand, it increases firmness by 90% immediately after use, with 100% of users seeing improved skin elasticity after one week. It’s dermatologist-tested, fragrance-free, paraben-free, cruelty-free, and fast-absorbing, making it ideal for quick application.
RoC Derm Correxion Retinol Firming Serum Stick
This serum stick aims to tighten the face and neck for firmer skin. Ultra firming THPE + Antioxidants are combined with retinol to boost elasticity.
Other products on the beauty market offering similar results include the Prai Ageless Jawline Serum, which is £22 at M&S. Powered by a cocktail of hyaluronic acid, vitamins C&E, and peptide, Uplevity, the ‘game-changing formula’ helps skin defy gravity for a more sculpted and lifted appearance.
For those who prefer a cream to a serum, Trinny London’s The Elevator is a popular choice. As well as working to smooth, firm and restructure for a visibly lifted, defined neck and décolleté, the £69 formula also contains encapsulated alpha arbutin to help prevent and visibly fade dark spots.
Because the RoC formula uses retinol, it’s recommended for evening use and should be used every other night, gradually increasing frequency. Retinol can increase the skin’s sensitivity to the sun, so it’s always important to wear SPF during the day when using potent formulas such as this one.
The product has been met with glowing reviews from users of all ages. One said: “I bought this item a week ago and I love how it glides on with a silky, non sticky application. It’s super easy to use and perfect if you’re in a rush and don’t have a lot of time. I noticed my skin felt firmer almost straight away. I can’t wait to see the longer term effects.”
Another added: “I’m almost 69 years old. I love Roc products. It took wrinkles away! Would you recommend a product with Roc that I should start using for my brown spots.”
“I am in shock at how well this works,” wrote a third. “It goes on smooth and adsorbs well, not greasy. I’m 62 and get tons of compliments on how great my skin looks since I started using it.”
Some haven’t seen the results they’d have liked, while others have found the packaging to be frustrating. One said: “I used this product for 2 months, every other day. I liked the way to felt on my skin and the scent. Unfortunately I didn’t really notice a difference in my skin.”
Another added: “I really like this product but I barely use it because flecks of the packaging come off on my hands and face and I can’t get them off without scraping. Please change the outside paint on the container.”
Another five-star review read: “This really works. I have wasted so much money on products. I used this and my jowls started to disappear within two days. I have one small wrinkle on my forehead and it’s faded.”
Another wrote: “This product really helped firm up under my neck I was starting to feel like a turkey and considering cosmetic surgery till I tried this product. ROC has always had a very good reputation for having good products.”
While Kim Kardashian’s facial shapewear may set shoppers back £52 (and is currently sold out), the RoC serum is an attractive, more budget-friendly alternative at £39.99. It’s available to purchase on the Boots website.