Lindt have announced that their new flavour, Dubai Style Chocolate bars, have officially been released in the UK, just in time for Christmas – but there’s a major catch
UK chocolate aficionados are in for a festive treat as the viral ‘Dubai Style Chocolate’ hits stores just days before Christmas. Lindt has confirmed that its new flavour, Dubai Style Chocolate bars, has officially landed in the UK.
However, there’s a significant catch – these luxury goodies are priced at £10 for a 145g bar and can only be found in four stores nationwide. The Dubai chocolate trend began to sweep social media in 2021 after Fix Dessert Chocolatier founder Sarah Hamouda’s fusion of modern sweets with traditional Middle Eastern flavours and regional desserts went viral.
The Lindt version quickly followed and became a massive hit following its launch in New York, with some travelling globally for a taste. This indulgent chocolate combines pistachio nuts and milk chocolate topped with a crunchy Kadayif pastry.
As of December 18, this rare chocolate bar can be located in Lindt Master Chocolatiers stores in Bicester Village, Leeds Trinity, McArthur Glen in Cheshire Oaks and Bluewater in Dartford. Unlike the Dubai Style bars launched in New York, it appears the chocolates now on sale in the UK are missing the decorative streaks of blue and lime green coloured chocolate across the top but seem otherwise identical to its viral counterpart.
It’s touted as the perfect stocking filler, and chocolate enthusiasts haven’t been shy, with some spending hours travelling to get their hands on the rare bars, which are only available while stocks last. In November, the coveted chocolate bars were launched in Switzerland, Austria and Germany. Due to limited supply, some ardent fans braved hours of queuing in the rain for a chance to get one.
Speaking to the Independent at the Aachen store launch in Germany, some customers revealed they’d travelled over 4,000 miles to get to the store, which only had 100 bars on offer. Those lucky enough to snag a few of these rare chocolates have taken to social media to rate it as a “10/10”. Stefan Bruderer, Master Chocolatier at Lindt & Sprüngli, said: “We’re always tapped into consumer trends and after we saw how well the Dubai chocolate craze went down on social media, we knew we had to get involved and put our very own twist on it.”