By blending familiar premium design cues with competitive electric performance and wallet-friendly pricing, this new model represents a major step toward making EV ownership more accessible
One of the most eye-catching recent electric vehicle (EV) launches is the Jaecoo E5 — a surprisingly affordable SUV that has drawn immediate and favourable comparisons to the Range Rover Evoque.
The EV market has been expanding rapidly, with new manufacturers entering the scene and established brands stepping up their offerings. With prices starting at under £28,000, the Jaecoo E5 is a premium-looking EV that comes at a fraction of the cost of its luxury rivals.
For just £27,505, the entry-level Pure model includes a six-speaker Sony audio system, adaptive cruise control, a panoramic camera setup and a 13.2-inch touchscreen supporting wireless Apple CarPlay and Android Auto. It also comes with ‘Hi Jaecoo’ voice command functionality.
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From the outside, it is easy to see why onlookers are comparing the E5 with the Evoque. The design seemingly borrows heavily from British SUV styling cues, most notably the sleek, boxy proportions and coupe-like silhouette. The narrow LED headlamps, confident stance and flush door handles add a sense of sophistication that is rarely associated with budget-friendly models. It will appeal to those who want the prestige SUV image without the premium price tag attached to luxury brands.
Materials vary by trim, but Jaecoo has made a point of elevating the quality of its products beyond what buyers might expect to find in a similar price range, such as soft-touch finishes, leather-style upholstery and subtle chrome details.
While official UK specifications may vary slightly from other markets, early reports suggest a driving range comfortably over 250 miles on a single charge, thanks to a competitive battery size. Charging speeds are expected to support fast-charging stations, allowing drivers to top up quickly during longer journeys. The E5 also offers a spacious interior with plenty of rear legroom and a generous boot.
In a market where many electric SUVs are priced well above £35,000, Jaecoo’s impressive entry undercuts a great many established manufacturers by a considerable margin.
Of course, questions remain around brand recognition and long-term reliability. Jaecoo is a relatively new player in Western markets, and customers will want reassurance regarding warranty coverage, servicing, and parts availability. Yet, it is clear the firm has invested heavily to present the E5 as a serious contender. If it succeeds in combining affordable pricing with dependable service support, the E5 could emerge as one of the most significant disruptors in the mid-size SUV segment.
For buyers who admire the stylish Range Rover Evoque but cannot justify spending upwards of £40,000, the new Jaecoo E5 offers a compelling alternative. By blending familiar premium design cues with competitive electric performance and wallet-friendly pricing, it represents a major step toward making EV ownership more attainable. At less than £28,000, it could prove to be one of the standout bargains of the electric vehicle landscape in 2025.
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