These impressive before-and-after images come as a result of a new eye cream to hit the shelves, clinically proven to improve sagging, wrinkles and dark circles in just one week
The delicate eye area is often one of the first parts of the face to show signs of ageing in the form of lines, bags and dark circles, but we think we’ve come across a new eye cream formula with some seriously impressive results – and we’ve also found the cheapest place you can currently buy it.
High-performing skincare brand Shiseido has recently launched its new Vital Perfection Uplifting & Firming Advanced Eye Cream, proven to be three times more effective on wrinkles than retinol alone, and with noticeable results after as little as one week.
Usually priced at £75 for a 530ml pot from stores such as Lookfantastic, Cult Beauty and Boots, it currently has 20% off at Debenhams, taking it down to £59.20 – and it’s selling fast.
READ MORE: 11 best cosy vanilla perfumes that smell like autumn says fragrance expert – from £25
READ MORE: ‘I’m a fragrance expert and these are the best autumn candles for creating a cosy home’
With apparently only a few of this size of pot still available to buy on Debenhams, your next best deal is to buy the jumbo 75ml pot, which is down from £130 to £104, and offers the best value for money at £1.37 per ml.
The key anti-ageing ingredient in this formula is Shiseido’s ‘SafflowerRED Technology’, and in the brand’s clinical trials, the eye cream was proven to improve eye area sagging, dark circles and deep wrinkles in 32 women after just one week. The product aso comes with a cooling roller tool to depuff the eye area and maximise results.
Additionally, these impressive before-and-after photos at the top of the page are the non-retouched photos of a tester after using this twice a day for eight weeks; the area looks significantly smoother, brighter and more youthful.
Shoppers have been quick to praise this new eye cream too on the Shiseido website, calling it “luxurious” and “amazing”:
“The silky texture glides on smoothly, providing hydration without tugging, and it works great under make-up.” one review reads. “The rollerball applicator is a game changer! I love how smoothly it glides. After a few weeks, my eye area feels softer, smoother and more refreshed. Have a noticeable decrease of the dark circles under my eyes.”
“The cream leaves my skin very soft and makes me want to look into a moisturiser from this line as well,” another agreed. “As an older woman, I have puffy under eyes, and fine to deeper lines around my eyes. The eye cream has seemed to lessen those lines considerably. Perhaps my wishful thinking, but the mirror says it works.”
A third review agrees: “I apply this in the morning and evenings and have noticed that the dark circles around my eyes are getting better. The cream has a good thickness and goes on smooth.”
Not everyone was totally blown away though, with one commenter writing, “I expect to see more results after longer usage.”
Of course, even at this reduced price, this Shiseido eye cream might still be out of budget for some. If you’re looking for a cheaper option, try Olay Collagen Peptide24 Day Eye Cream, currently half price on Boots at £19, or this rich Clinique eye cream, now reduced to £26.25.