Fans of the ‘Don’t Look Back in Anger’ heroes are expected to dust off their 90s clothing – and even have haircuts inspired by Liam or Noel – as they plan to spend big for the band’s much-hyped tour
Oasis fans are forecast to splash out more than £1billion watching their idols for the band’s hotly-anticipated reunion tour.
The bumper sum just tops the amount that was reckoned to be spent by Taylor Swift devotees for the star’s Eras Tour last year, largely due to Oasis playing two more UK tour dates.
Such was the rush for Oasis tickets that nearly 1.4 million people are expected to flock to the band’s 17 UK concerts, which kick off at Cardiff’s Principality Stadium on July 4. The stampede led to criticism of website Ticketmaster, amid claims that gig prices had surged.
Barclays has published a ‘Wonderwallets’ report that spells out just what a boost the tour will have for the economy. Aside from the ticket itself, fans are expected to spend an average of £108 on accommodation, just over £70 on travel, and around £73 on clothes – with two thirds planning to purchase accessories or an outfit specifically for the event. Other expenses include an average of £59.70 on official merchandise, as well as £75.20 on pre-concert food and drinks, boosting sales at local hospitality venues. In total, Barclays reckons fans will shell out an average of £766.22 per person.
Nearly two-thirds of ticket-holders admit spent more than they had planned or expected, but think the experience will be worth the additional cost. A quarter even wish they had spent more on tickets, including better seats or a VIP package, to get a better experience. Some 16% of fans said they bought Oasis Live ’25 tickets as a gift, while 30% described it as a sentimental purchase, due to the significance that Oasis’ music has played in their life. Most said they were heading to their first choice of concert, with one in four wanting to bag a ticket for the band’s Heaton Park dates in Manchester, as a “quintessential experience” for any fan.
And despite many wanting to relive their band’s 90s heyday, more than half of those going have never seen Oasis before. According to the report, more than a quarter of fans will be embracing nostalgic 90s fashion trends, including baggy jeans, tracksuit jackets or trainers. A fifth plan to wear an Oasis-themed outfit or accessory – including bucket hats and parkas – and 14% are even intending to get a haircut inspired by Liam or Noel Gallagher.
One in five gig-goers claim – at least – that they will enjoy the concert ‘unplugged’, and avoid using their phones. Whether they succeed the temptation is another matter. The just over £1billion estimated total outlay just tops the £997million Barclays estimated would be spent on the UK legs of Taylor Swift’s Eras Tour.
Tom Corbett, managing director of sponsorships and media at Barclays, said: “As Britain braces for one of the most highly anticipated musical comebacks of all time, Oasis fans are putting their budgets to work to relive a golden era of Britpop. rom new outfits to food and merchandise, ticketholders are showing that when it comes to once-in-a-generation moments, they are more than willing to Roll With It.”
Rich Robinson, the bank’s head of hospitality and leisure, added: “The experience economy is no longer a trend, it’s a fundamental shift in how consumers determine their financial priorities. Just as we saw with last year’s Eras Tour, fans are willing to go to great lengths when there is an emotional connection. For Live ’25 ticket holders, their investment isn’t just about attending the event – it’s about creating lasting memories tied to their cultural icons.”