Noel and Liam Gallagher have been rehearsing behind closed doors but gave Oasis fans the reunion they want in new adidas promo that aired on Channel 4 this evening
Adidas release ‘Original Forever’ advert with Oasis
Noel and Liam Gallagher have posed up together for the first time since the Oasis global tour was announced. The brothers, were pictured as part of an Adidas promotional campaign which launched in an advert on Channel 4.
Liam and Noel Gallagher have only been photographed together once in the last two decades in August last year, when they confirmed the reunion tour with a black and white shot which made headlines around the world.
In April they started filming a new promo campaign for Adidas. Rather than make music the Gallaghers were all smiles as they were spotted arriving separately at a working men’s club in Newington Green, London.
It was understood at the time they were shooting promo material for Adidas as part of a new planned collaboration between the Gallaghers and the sports brand. Adidas will make their own Originals range based around the Oasis Live 25 tour.
And now the advert has been unveiled to fans. In the promo video, the Oasis anthem Live Forever can be heard and there are scenes reminiscent of early Oasis gigs with fans wearing new Adidas clothing complete with the famous Oasis band logo.
At one point a tambourine appeared to hit ice and Liams voice could be heard saying: “There are days when you are in the zone, you know what I mean? You just stand perfectly still while there’s all this chaos going on around you. Not feeling the need to join in the madness, just thinking, this is the best feeling in the world. Just absolutely still.”
Liam and Noel could then be seen heading to stage ready to play a gig before the final shot of the advert showed them reunited and posing together.
Liam’s comments on the ad in some ways describe his posture on stage. He is well known for not dancing or moving, singing up to the mic with his trademark pose with his hands behind his back. No doubt whilst he does that later this month at the reunion shows there will be “chaos” in the crowd as thousands of fans enjoy the first Oasis shows for 16 years.
In the past both Liam and Noel have also released their own Adidas trainers and Noel has spoken in the past about being obsessed with trainers. Earlier today, Adidas had teased the announcement on their social media channels sending fans into a frenzy.
Oasis split following a backstage bust-up between the Gallaghers at Rock en Seine festival in Paris in 2009. But thankfully the brothers have now made up and it is believed Liam made the first move to patch things up.
On X Liam said last year: “I called him but don’t tell anyone as I do t wont folk thinking I’m a soft lad and stuffs keep it between me n you cheers x.” The reply laced with humour was typical of Liam’s responses on social media.
Last week Noel Gallagher told pals he was surprised how good the band are sounding in rehearsals.
On Oasis, U2 frontman Bono said: “I love them. I just love them. And what I really love is this, the sort of preciousness that had gotten a part of what was called indie music. They just blew it out.
“And there was just a swagger. The sound of getting out of the ghetto, not glamorising it. And they’re both funny, funny, funny.
“I’m still very close with Noel. And he got a message to me, and he says that he’s kind of shocked by how great the band is. So I think we’re going to have a good summer.”
Noel and Liam will walk on stage for the first time together in public, since the band split nearly two decades ago, on July 4 at Cardiff’s Principality Stadium. There will also be dates in Manchester, London and Dublin as part of the tour.
Liam and Noel posed in a photo together when the full details of their first shows in 16 years were announced on August 27 – sparking pandemonium amongst fans.
In a joint statement on behalf of Oasis, the brothers said: “The guns have fallen silent. The stars have aligned. The great wait is over. Come see. It will not be televised.”
In a video to promote the comeback, Liam is also heard saying: “When we both come together, you have greatness.”
Noel says: “I know my brother better than anybody else. This is it, this is happening.”
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