The inclusive fashion house has tried their hand at personal fragrance and we’ve got our hands on them
Popular high street retailer Never Fully Dressed is best known for their stylish ensembles, but now, the growing brand has dipped it’s toe into new territory with it’s first foray into fragrance. It’s a smart move, and a ‘natural next step’ for the retailer, seeing as we have to agree that no outfit is complete without a spritz of perfume.
As such, Never Fully Dressed has released two stand out scents that come in both a wearable perfume and candle form. Both scents, named 001 and 002, have been inspired by the Balearic Islands, making them ideal picks for summer.
Speaking on the launch, NFD founder Lucy Aylen said: “Our community has always inspired how we create – and scent was the natural next step, we wanted to bottle up that feeling of empowerment, connection, and freedom you get on a European holiday. Whether it’s morning espresso in the sun or dancing barefoot under the stars – these scents bring the story to life.”
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Naturally, our scent enthusiasts, perfume expert Jada Jones and former Boots fragrance counter employee Bethan Shufflebotham couldn’t wait to try them out.
For fans of Jazz Club and Tobacco Vanille, 001 is probably the way to go. It combines spices like saffron, cinnamon and black pepper with coffee, rum, sandalwood and oud for something perfect for cooler months. Meanwhile, those who prefer a fruitier fragrance that lends itself to sunny days, the raspberry-forward 002 could be the perfect alternative to scents like Jo Malone Raspberry Ripple or Mugler’s Angel Nova.
Jada tried 001
I was very nervous when I saw what notes were in this perfume as I typically avoid saffron, oud and tobacco in my own perfumes. Any nerves I had were quickly squashed as soon as I first sprayed it from the bottle. Although I definitely lean more to classically feminine fragrances and this one is undeniably unisex, there’s a sultry vibe to it that makes it quite pleasant.
I think it’s on the heavier side for summer but can see this being a hit this autumn. It would be such a great date night scent and there’s the added bonus that it smells a lot more expensive than it is. The bottle is also a stunning addition to any collection.
I found it easily lasts six hours on my skin and didn’t need topping up, it might have the potential to last longer although I’ve not noticed that yet. This would make a great gift and has the added benefit of leaning unisex so it’s easy to share with loved ones. I’m curious to see where this range goes.
Bethan tried 002
I can’t talk about this perfume without first mentioning the absolutely gorgeous bottle. It comes in an amber vessel with a pink marble effect lid, which I think I could repurpose as a little candlestick holder when I’m through with the scent. It looks stunning on display on a dressing table, which means I find myself reaching for it more frequently than the bottles I have stashed in a drawer, too, so I’ve no doubt I’ll get through this fast.
If the packaging wasn’t joyful enough, then comes the fragrance itself, which really is like sunshine in a bottle. It’s not your classic Sol de Janeiro kind of holiday scent, but really offers up something a little bit different and unique.
When you first spray it, you get a fresh, juicy hit of raspberry with a little spicy kick from pink pepper – it’s bright and uplifting so you feel instantly awake and the juxtaposition between the two notes is lovely.
After a few minutes, it softens into a mix of fresh greens and florals thanks to the jasmine and cedar leaf. It’s still light, but feels a bit more grown-up and polished. Then as it dries down, the scent turns warmer and more addictive, with vanilla, amber and patchouli. While the fragrance is distinctly a day-time scent, it’s these final notes which make it great for layering for an evening vibe.
It costs £69 for the 100ml, however, those looking just to try it out can get the 10ml for £19 – ideal for travelling – however, you don’t then get the benefit of the beautiful bottle.