The fashion retailer has seriously impressed shoppers with its take on one of the season’s hottest trends
Primark is stocking a ‘stunning’ trench coat in autumn’s new ‘it’ colour. Fashion fans are convinced chocolate brown is ‘the colour of the season’, and shoppers love Primark’s take on the trend.
The retailer’s £40 Essential Macintosh Jacket delighted social media users when it was showcased on TikTok. Available in chocolate and stone, the brown version of the coat was featured in a video shared by @oliviabrittany. In her post, the shopper highlighted her favourite picks from Primark’s new September range.
She wrote: “What’s new in @Primark for September. They are really coming through with all the autumn finds and I’m here for it. The brown trench coat looks lovely and they have so many new jeans styles too.”
Fans were just as impressed, and several comments singled out the trench coat. One viewer commented: “The brown trenchhh,” and Olivia replied: “I knowwww and I didn’t get it so absolutely gutted now.”
Someone else asked how much the trench coat cost, prompting Olivia to reply: “I think it was £40 lovely and it’s online for click and collect to certain stores. It’s called the essential Macintosh jacket.”
The new range, which includes the trench coat and autumn staples like knitwear and jeans, received further praise. Someone thought: “Primark is seriously rocking the autumn looks.”
Another fan said: “Primark is so good this autumn!!!” A shopper agreed: “That’s a really good selection.” A different commenter wrote: “I need to go so bad,” a similar reply said: “Omg running.” Someone else commented: “Stunning,” and Olivia replied: “Gorgeous bits in for sure.”
For those interested in the jacket, it is described as a ‘long macintosh jacket with a double breasted front, belted waist and shoulder epaulets.’ The product description states: “Stay stylish in any weather with this essential macintosh jacket.
“Crafted in a chocolate shade, it has a long, mid-calf length and a double breasted front with matching buttons. A belted waist and cuff straps allow for a tailored fit, while shoulder epaulets and a classic notched lapel collar add timeless detail.
“Functional touches include a storm flap on the chest and a loose cape-style flap for ease and comfort. Made from smooth woven fabric, this mac is perfect for transitional seasons, offering a polished, versatile layer that works with both casual and smart outfits.”
Alternatively, Primark offers a £34 Essential Belted Trench Coat in camel or charcoal. The product description says: “Slip into timeless style with this essential belted trench coat. Cut to a knee-length fit in a solid light brown tone, it’s designed with a double-breasted front, wide lapels and long sleeves with belted cuffs.
“The adjustable waist belt lets you shape your silhouette your way, while handy side pockets keep essentials close. Finished with a button closure and a classic straight cut, it’s the outer layer you’ll never want to put down.”