The high street fashion giant is stocking a ‘classic’ style that resembles a pricier version
Primark is selling a “timeless” dress that resembles a pricier version from Next. Popular for its affordable fashion and accessories, Primark could have a new crowd-pleaser on its hands.
The fashion chain is stocking an £18 Rita Ora Tartan Kilt Mini Dress that’s arguably similar to Next’s £139 Boden Blue Annie Check Shift Dress. Both dresses are likely to impress shoppers looking for a tartan mini dress, but Primark’s offering is significantly cheaper, offering fans a saving worth over £120.
Fashion lovers should note that the dresses are not identical. Both sleeveless tartan dresses offer similar eye-catching prints, with a round-neck design and relaxed fit. However, the Next shift dress offers a looser A-line silhouette, whereas Primark opts for a pleated skirt with buckle detailing that creates a more defined waist.
There are also fabric differences. Primark’s dress is over 90% polyester, but Next’s dress is only 27% polyester, with over 60% wool. Nonetheless, shoppers could easily mix and match the two dresses with the same outfits when styling their winter wardrobe, as they’re similar in style, despite their different silhouettes.
Primark’s offering is described as a “tartan kilt mini dress with buckle waist detail from the Rita Ora collection.” The full product description states: “Bring a touch of timeless tartan to your wardrobe with this mini kilt dress from the Rita Ora collection. Designed in a rich navy check with red and beige accents, it nods to classic heritage style with a fresh twist.
“The sleeveless cut and high neckline create a clean, structured look, while the A-line silhouette adds movement and ease. A black buckled belt detail at the waist gives it that kilt-inspired finish.
“Falling above the knee, this dress is a playful yet polished piece. Pair it with some black PU boots and chunky silver jewellery for an alt-inspired look that you’ll love.”
Next’s offering is described as a “heritage” style. The full product description states: “Nothing puts a shift in for British style like a handy little dress, and our checked Annie style is the heritage layering staple that your white shirts never knew they needed.”
Tartan fans might like Primark’s £16 Rita Ora Tartan Kilt Mini Skirt, which is also from the Rita Ora collection. The product description states: “Add a heritage-inspired twist to your wardrobe with this Rita Ora tartan kilt mini skirt.
“Designed in a classic red and navy check with light tan accents, it brings traditional style into a modern silhouette. The wrap-front detail is finished with a sleek silver buckle and black strap at the waistband, while soft pleats add structure and movement.
“Cut to a mini length with an A-line shape, it’s a playful piece that nods to timeless tartan styling. Perfect for layering, this skirt is an easy way to make a bold statement while keeping your look fresh and versatile.