The new £12 ornament could be used as a centrepiece, a vase or as a jug – and looks similar to one at Oliver Bonas
Primark has released a brand new range of homeware that brings ” scandi seaside vibes” into your living spaces. The store’s new “coastal cool” includes blue and white striped bedding, macrame cushions, shell-shaped soap dishes, woven seagrass trays and a sea breeze and orchid ceramic room spray.
One standout item is its cobalt blue Ceramic Fish Glug Jug, which looks far more expensive than it really is. Fish Glug Jugs, often referred to as Gluggle Jugs, are unique ceramic jugs designed in the shape of a fish.
When liquid is poured from it, it produces a ‘glug-glug’ sound. This ‘delightful’ gurgling noise comes from the jug’s clever design, which features a hollow tail that captures air and lets it escape as the liquid flows out.
The jugs originated in Staffordshire, England, in the 1870s. However, in recent months, they have become a popular trend among homeowners and interior design fans.
Dunelm is selling one for £44, and there is a dark blue option on sale in Lakeland for £44.99. Amazon has also got in on the action with its £16 version. However, one of the cheapest on the market is Primark’s £12 Ceramic Fish Glug Jug.
Primark’s jug looks almost identical to Oliver Bonas’ Cobalt Blue Ceramic Gluggle Jug, which costs more at £45. Both come in a striking blue colour, although Oliver Bonas have other colour options too, and feature a similar fish design.
On Primark’s website, a statement about its £12 Ceramic Fish Glug Jug reads: “Make a splash at the table with this ceramic fish glug jug, a charming blend of function and fun. Shaped like a fish with intricate scale and fin details, this vibrant blue jug isn’t just for pouring—it creates a delightful ‘glug-glug’ sound as liquid flows out, adding a playful touch to mealtimes and gatherings.”
It adds: “The open mouth serves as a spout, while the curved tail doubles as a handy grip for easy pouring. Whether used for water, juice, or simply as a decorative piece, this jug brings a whimsical flourish to any setting.” The £12 jug is made from 100% ceramic and is not suitable for dishwashers or microwaves.
The £12 jug has already been spotted by Primark shoppers, who have taken to TikTok to share their thoughts on the new ornament. One video by a user called Alexandraxjackso sees the content creator fill the jug with red roses, as she says: “How stunning”.
Meanwhile, describing its £45 Extra Large Cobalt Blue Ceramic Gluggle Jug online, Oliver Bonas says: “This statement jug is a traditional design, shaped in the style of a koi fish with a mouth-shaped pourer that makes a ‘glug glug’ sound when liquid is poured out, giving the jug its name. In a luscious deep blue, engraved with scale, fin and face details, this piece has a handle formed from its curved tail, and is made with a base that it stands on.”
It adds: “Use this decorative jug as a vase or utensil pot, or let it be the talk of the table as part of your entertaining tableware.” The jug holds 1.3 litres and is 27cm high, 17cm wide and 10cm deep. The vitrified Porcelain jug can only be hand-washed and is not suitable for a dishwasher or microwave.
Reviews of the £45 Oliver Bonas jug have been overwhelmingly positive, with many five-star comments. One shopper called Gemma said: “Brilliant talking point, and it really does gluggle! Very cute.” Sophia said: “I’ve now bought 2 of these jugs as presents for family and friends – they’re brilliant.”
Karen wrote: “Charming and Functional – A Must-Have Jug! I absolutely love this fish-shaped jug! Not only is it a quirky and eye-catching addition to my kitchen, but it’s also surprisingly functional.” Esther put: “These jugs are super fun and look great as a vase too!”