Despite her parents’ fame, Katie Price and Peter Andre’s 18-year-old daughter Princess is quickly building a successful career in the fashion and beauty industry in her own right
Katie Price and Peter Andre’s 18-year-old daughter Princess has signed up for another year of her beauty deal with high street chain Superdrug. After a successful first year with the brand, the teenager has renewed her contract to be the the face of its Studio London cosmetics line.
As part of her brand deal, Princess is involved with product development and promotional activities for the brand, as well as social media content and appearances. The savvy teen is also plotting to launch her own makeup brand, adding to her existing contracts.
So far, despite her young age, Princess is forging a highly successful career for herself, having become an ambassador for fast fashion brand Pretty Little Thing. She also has contracts with Morphe and Revolution, on top of her work with Superdrug. It comes after Katie Price worries fans with appearance in family photo after explaining weight loss.
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An insider revealed to the Sun: “Princess has been a huge hit with Superdrug and they couldn’t wait to snap her up again. She has such wide appeal and has already shown just how much she can do for the brand.”
Not only is she swiftly raising her profile in the beauty industry, she is also dipping her toe into reality TV. The star has bagged herself her own ITV docu-series, which will give viewers a look behind-the-scenes, as she starts her career in fashion and beauty.
But her TV deal came with a condition – that the show focuses purely on her and not her famous parents. Although her dad Peter Andre is set to feature briefly, mum Katie has reportedly been banned from appearing in the series.
Sampling the spoils of fame, Princess shared a huge designer haul earlier this week, to celebrate her already lucrative career. Sharing a post showing the boot of her car, Princess had been hitting the shops, with bags from Louis Vuitton, the Apple store, Sephora and Charlotte Tilbury to prove it.
She joked: “My bank account hates me.” She also shared a photo of luxury store, Louis Vuitton, where its monogrammed bags start from over £1,000.
Speaking of Princess’ upcoming reality show, a source told the Sun: “Princess is very conscious of the fact her mum got famous very early in her career, so Katie is a big inspiration to her. Bagging her own TV show is a huge deal, but producers are keen to stress it is about her and not her famous parents. Both Katie and Peter are likely to feature, though it will likely be more as cameo stars.”
Princess, who is already switched on when it comes to her career and public perception, previously admitted she knows she wants to be successful in her own right. She said: “I want to achieve so many things and be my own person. It’s about taking my time, figuring it out as I go. I know I want to be very successful.
“I’m going into an industry I really enjoy. This is something I want to do.”
And Princess is already being recognised on her own merit, having been featured in Tatler’s most stylish individuals. Coming just head of Madonna and Guy Ritchie’s son Rocco Ritchie, Princess has been ranked as the second most fashionable person of 2025 by the style magazine.
She was beaten to the top spot by model and aristocrat Lady Lola Bute and her half-sister, Jazzy De Lisser, who share number one. The publication described 18-year-old Princess as possessing a wardrobe brimming with “Y2K revival hits” and “is the face of a new generation of British pop culture royalty”.
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