The famously large Radford family has reportedly amassed an equally mammoth net worth over the years, despite having been temporarily forced to shut their pie business back in 2020
The Radford family is known for its humungous size – with enough kids to make up two opposing football teams.
Fans may not be aware however that their estimated net worth is reportedly of equally impressive proportions. The burgeoning brood, best known for their TV show 22 Kids & Counting, has amassed an incredible net worth over the years, enjoying incomes from their work as influencers and TV personalities as well as the owners of the very successful Radford’s Pie Company.
We take a look at the incredible net worth of Noel and Sue Radford, and why mum-of-22 Sue ‘absolutely’ doesn’t view her family as rich.
Thriving pie business
Since 1999, Noel and Sue have been at the helm of the Morecambe-based Radford’s Pie Company, which has proven to be quite a lucrative venture. Although gross profit can’t be estimated without knowing accurate production costs, according to various sources, the shop has made sales of £9.2 million. In one episode of their show, Noel also revealed he’d made £2.5 million from the pie shop since it first opened..
It hasn’t all been smooth sailing, however, and, like many other business owners, Noel and Sue experienced a knock-back during lockdown. In December 2020, the family revealed they’d had to temporarily shut up shop after Noel fell ill with coronavirus, leaving them ‘hit quite hard’.
In a message shared via the family’s YouTube channel, Sue explained: “We’ve had to close, we can’t keep it open as Noel and Chloe are in the bakery baking the pies. Chloe has had to isolate with us so we’ve had to close. It’s a massive nightmare really. It’s the busiest time of the year and we can’t get orders in. We’ve not got any income coming in from the shop. It’s going to hit quite hard to be honest.”
The family was also forced to temporarily shut down their business website in 2021, after demand surged beyond what they were capable of supplying. In an apologetic message shared to Facebook at the time, Noel wrote: “This week alone we have sent out over 500 orders of pies and still more to go. We hope you can bear with us but trust me we are working day and night to get things done.”
Thankfully, things are now back on track, and customers can now treat themselves to the store’s wide range of pies, from steak and stilton to cheese and onion, all of which are available for home delivery.
Amazing net worth
As well as their business, the Radfords, who say they don’t receive any benefits aside from Child Benefit, have generated an income through brand partnerships on social media. They reportedly now have a substantial net worth of £975,000, as per various sources, but don’t regard themselves as wealthy.
When asked whether they were rich, Sue firmly replied: “Absolutely not, we’re definitely not secret millionaires. To me rich would be having the big mansion, the flash cars and quite a few hundred thousand in the bank, to me that would be rich but we are not that.”
The Radfords have previously had to defend themselves against cruel trolls over claims of ‘extravagant’ spending. During one such instance, haters came out of the woodwork to blast the £749 Emma mattress Sue had purchased for one of her daughters as a ‘disgusting waste of money’, urging them to ‘remember where you came from and start giving back instead of flaunting your ‘wealth”.
Hitting back at the criticism, Sue responded: “Oh I do, we’ve worked extremely hard to get to where we are now. I think people forget that we don’t just have our bakery, we also work very hard on our media company and filming for our new program just like lots of other ‘influencers’. I hate that word but most YouTubers don’t also run a very successful business.”
The couple has also denied spoiling their children, with Sue previously telling YouTube followers: “I don’t think we spoil our kids. I think that we try and give them a good life. I don’t feel like we spoil them like they don’t get gifts all the time. They get gifts when it’s their birthday and Christmas but they certainly don’t get gifts all the time.”
Sue and Noel are proud parents to Chris, 34, Sophie, 30, Chloe, 28, Jack, 26, Daniel, 24, Luke, 23, Millie, 22, Katie, 21, James, 20, Ellie, 18, Aimee, 17, Josh, 16, Max, 15, Tillie, 13, Oscar, 12, Casper, 11, Hallie, eight, Phoebe, seven, Archie, six, Bonnie, five, and Heidie, three.
The supportive parents are in no rush to push any remaining adult children out of their house before they have a home of their own, but do expect them to pay their way. Sue previously shared “We’ve always said if you want to buy somewhere, rent is dead money so we would rather you saved that money up and stayed at home for a bit longer. But me and Noel believe they should pay board, if they are earning we’ve always been brought up to pay board.”
You can catch 22 Kids & Counting this evening (January 4) at 8pm on Channel 5
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