The iconic brand’s latest beauty launch is already earning rave early reviews for its ultra-glossy finish
After years of matte lipsticks dominating the scene, it’s all about the gloss again, embracing those noughties looks we loved. Rimmel’s new launch, Oh My Gloss! Butter Me Up, is charming trendsetters with a glossy pout minus the hefty price tag — you can swipe this beauty essential up for £9.99.
Oh My Gloss! comes in six scrummy shades with names to make you drool — think vanilla frost, bubble gum, coral breeze, red velvet, latte delight, and mellow mocha — and offers a juicy hint of colour with that glossy sheen. For shoppers keen on joining the glossy lip revival, this Rimmel launch is available to shop exclusively via Superdrug.
It doesn’t just look pretty, either; Oh My Gloss! is brimming with skin-loving treats. It features peptides, the buzzword ingredient for that plush pout, avocado butter for supreme softness and hyaluronic acid for mega moisture and defence against the elements. It’s also more budget-friendly than high-end brands like Laneige and Glossier, whose lip treatments cost £18.
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The new product is gaining fans for its sticky-free touch and faint tint that gives your lips a natural-looking boost, reports OK! One happy user shared: “I’m not normally a gloss girl, but this is different.
“It does not have that sticky texture; it feels smooth to put on, and the applicator is fab. The shape makes it easy to apply. I have had compliments from friends who don’t normally notice a lip colour.”
You can shop this lip gloss exclusively at Superdrug
A second satisfied customer shared, “The lip-hugging applicator is perfectly designed to smooth and coat lips evenly, delivering just the right amount of product. My lips felt nourished and soft throughout the day. The addition of peptides and squalane (a saturated oil used as a moisturiser) helps smooth and hydrate my lips, which tend to get extremely dry in cold weather.”
However, not everyone was as thrilled. “The product does have a fragrance,” one review reads. “I wouldn’t say it smelt like bubblegum; it was more fruity and a little artificial. I could taste the artificial fragrance, which is a little unpleasant.”
If you aren’t a fan of scented glosses, you could always try an unscented formula, such as Refy’s High-Shine Lip Gloss, £16. Otherwise, I love Paula’s Choice Pro-Collagen Peptide Gloss Balm, £26; it has a glossy finish and long-lasting hydration without feeling sticky.
But another Oh My Gloss! enthusiast said: “The lip butter balm glides onto the lips effortlessly, doesn’t leave my lips sticky and leaves a lovely shine. I love this balm’s pigmented bubblegum pink colour. It is such a lovely shade that compliments my skin tone.”