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Home » Sainsbury’s £20 ‘adorable’ cherry pumpkin pyjamas are flying off shelves
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Sainsbury’s £20 ‘adorable’ cherry pumpkin pyjamas are flying off shelves

By staff19 August 2025No Comments3 Mins Read

Shoppers can’t get enough of Sainsbury’s viral £20 cherry pumpkin pyjamas, calling them ‘adorable’ and perfect for spooky season

This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn more

Sainsbury's Halloween pyjamas
Sainsbury’s Halloween pyjamas have gone viral and are flying off the shelf(Image: Tu at Sainsbury’s)

It may still be August, but that doesn’t stop the supermarkets from slowly bringing in the autumn goodies. And it seems this week a whole new season of clothing and home accessories is here.

One of the supermarkets following suit is Sainsbury’s, which recently dropped a pair of Halloween pyjamas that have everyone talking. Tu at Sainsbury’s often goes viral for its printed pyjamas. From their Valentine’s Day-themed ones to the popular croissant styles, shoppers can’t get enough.

And this year is no exception, with the most recent pair to go viral being a pair of cherry pumpkin-printed pyjamas. TikTok users have told “girlies run to Sainsbury’s” for the best Halloween pyjamas, with shoppers calling them “adorable” and an “instant purchase”.

Priced at £20, the affordability of Sainsbury’s pjs is one of the main selling points as they rival more expensive brands like Chelsea Peers and Karen Mabon with their creative prints and designs.

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Sainsbury's Halloween pyjamas
Sainsbury’s pyjamas often go viral thanks to their fun designs and affordable price point (Image: Tu at Sainsbury’s)

These fun pyjamas are the perfect chance to get into the spooky spirit ahead of October. Although it may feel too early to purchase Halloween clothing, considering their internet popularity, we don’t think these will be around for much longer.

Featuring pink and red stripes and covered in a bold pumpkin cherry print, the set includes a long-sleeve button-up shirt and matching bottoms made from 100% soft cotton jersey. Not only do these pjs look so adorable, but they’ll keep you warm and cosy on chilly autumn nights.

Machine washable and easy to wear, they’re a seasonal staple you’ll look forward to pulling out year after year. And if this particular design isn’t your style, Tu’s Howdy Halloween Pyjama Set, with its scary western-themed print, is perfect for country-music lovers.

As we mentioned, Sainsbury’s isn’t the only retailer to have released their Halloween range, with Next’s Pink Pumpkin Long Sleeve Pyjamas available to shop for £26.

If you’re not in the Halloween spirit just yet, Urban Threads’ Breakfast Print Pyjama Set from ASOS are the perfect pair to transition into cosy season with.

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