In a post to X, Sainrbury’s did not confirm the exact reason for the move, but said products were taken off shelves due to a “number of factors
Sainsbury’s has apologised to shoppers after an everyday essential item was discontinued across its stores.
The supermarket chain confirmed this week that Respectful Eggs were no longer being sold in Sainsbury’s stores. The news came after a customer questioned why they were not able to find them in their local branch. In a post to X – formerly Twitter – the customer wrote: “Please can you tell me if Respect eggs are going to return at Sainsburys Cannock.”
Respectful Eggs is a free-range independent brand of carbon-neutral chicken eggs with the tagline “eggs that won’t cost the earth.” According to the brand’s website, the eggs are stocked in Sainsbury’s, Ocado and Waitrose. Although they are labelled as “out of stock” on Sainsbury’s online store. The product seems to be a hit among shoppers, as it has a near five-star review on Waitrose’s website. Reviewers said the eggs were “great” and “brilliant” with one fan sating they were “very nearly as fresh as buying from a farm”.
Sadly the Sainsbury’s shopper received bad news from the supermarket as they confirmed that the product had been discontinued from its stores. It did not confirm the exact reason for the move, but said products were taken off shelves due to a “number of factors. The supermarket said: “I’m really sorry but the eggs have been discontinued. Products are removed due to a number of factors, this could be popularity or to do with the supplier.”
Currently, the eggs are on sale at both Ocado and Waitrose. A six-pack of eggs will set you back £2.25 or £2.50, respectively.
Recently, it was revealed that Sainsbury’s had scaled back its Aldi Price Match scheme, removing 75 supermarket products from the line. According to a report from Grocer Magzine, the number of products included in the money-saving supermarket scheme has fallen from its peak of 681 in November last year to 606 in February 2025. Many of the products removed from the initiative include some from Sainsbury’s own label range, which spans ambient food and everyday staples such as granulated sugar and value bread.
The move followed Tesco, which last week removed 150 supermarket products from its Aldi Price Match Scheme, bringing the total of products included to 645. Asda also axed the price match scheme altogether in January to focus on its new Rollback price campaign.
Sainsbury’s first introduced the Aldi Price Match scheme in 2021, following Tesco, which introduced it to supermarket stores the year before. Last year, the supermarket chain also expanded the initiative to include its 800 convenience stores, covering 200 of the “most popular” breakfast, lunch, and dinner lines.
A Sainsbury’s spokesperson said: “Much like the price of individual products, the number of items in our Aldi Price Match campaign can go up as well as down. That doesn’t stop us offering outstanding value throughout the year across thousands of items, whether that’s through Aldi Price Match, Low Everyday Prices, Nectar Prices or our value Stamford Street range. We have invested £1billion into value in recent years, which we know customers are noticing as more and more customers are choosing to do their shop at Sainsbury’s.”