The supermarket has impressed shoppers with a ‘classic’ style that looks more expensive than the price tag
Fashion lovers say they ‘need’ a ‘stunning’ £24 style that looks like it could be from Damson Madder. Sainsbury’s Tu shoppers fell in love with the supermarket’s Denim Gingham Bow Tie Blouse when it was showcased in a viral social media video.
The blouse is available in sizes eight to 26, and there’s also a £26 Denim Gingham Collared Mini Dress for fans looking for a similar style. For those interested in the denim blouse, the style is available to shop online or in-store.
It features a blue gingham print, which could be styled with summer or autumn looks. It also has a large bow detail, which draws on one of this year’s biggest trends.
The product description explains: “A modern take on the classic blouse, this piece comes in blue denim with a gingham print throughout – featuring a tie neck collar, button fastening, and long sleeves. It’s a staple choice for weekend outings, great styled with neutral camel tones.” Sainsbury’s adds that the style is 100% cotton and it is machine washable.
The blouse was showcased in a popular video shared by TikTok user @thesoloshopper, which gained over 25,000 views and thousands of likes. Praising the trending style, the eagle-eyed shopper wrote: “Damson Madder [alternative] at TU Sainsburys? TU new in is giving autumn vibes and I am here for it!”
Viewers were just as impressed. A fan replied: “I looked at that yesterday. Lovely quality too,” and @thesoloshopper said: “It really is! They’ve done well with this one.”
Someone else wrote: “Oh wow.” Another fan commented: “OMG I LOVE HERRRR.” More praise read: “This is stunning,” while a keen shopper said: “No stop it!! I simply need it.”
Replying to a different comment, @thesoloshopperwrote: “Gorgeous isn’t she.” Yet another positive comment said: “RUNNING TO SAINOS,” and a Sainsbury’s fan added: “TU clothing always has good stuff!” @thesoloshopper agreed, writing: “Always!! So much better than a lot of high street shops now.”
While the shopper didn’t specify if she was referencing a particular Damson Madder style, the Sainsbury’s blouse arguably looks similar to something shoppers could find from the sustainable fashion brand, which often features gingham, large collars, and bows in its designs.
For those unfamiliar with the brand, Damson Madder states ‘quality’ is central to its design ethos. The website states: “Every Damson Madder piece is crafted to endure, to be worn, loved, and reworn. Our hope is that through considered design and intentional production, our garments become long-standing fixtures in your wardrobe — never destined for landfill, but made to last.”
While the popular fashion brand often offers sales, its prices are usually higher than those offered by supermarket retailers such as Sainsbury’s. For example, Damson Madder’s Mari vest top- red gingham will set you back £42.50 on sale, but otherwise retails for £85. Naturally, shoppers will have their preferences. Nonetheless, the Sainsbury’s style could be just the ticket for fans looking for a denim blouse under £30.