The Duchess of York has made an extraordinary career pivot as she begins to sell eco-friendly nappies that she says will be a game-changer when it comes to helping the environment
Sarah Ferguson has sold everything from fountain pens to food blenders, along with becoming a best-selling author, a podcast host and a period as an ambassador for Weight Watchers.
But now, the Duchess of York is embracing a new commercial venture with an unusual product at the forefront. Fergie, who is a devoted mother and grandmother, is breaking into the market of baby products with a new revolutionary nappy.
Sarah, who is the former wife of Prince Andrew, has four grandchildren through her daughters Princess Beatrice and Princess Eugenie. Her new venture comes after news that Prince Harry will ‘never be forgiven’ by two major royals despite reconciliation hope .
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She told the Daily Mail: “I’ve created an eco-friendly nappy. I think it’s very exciting, being a grandmother, because the more grandchildren I have, the more urgency there is for compostable diapers.
“It’s called the Greater Good,” Fergie told the publication of the project, before explaining that the product is not exclusively her creation, but one which has emerged from a collaboration with Dr Jason Graham-Nye and his wife Kim, who was once named among Fortune magazine’s Ten Most Powerful Women Entrepreneurs.
“We have invented the first compostable diaper,” adds Fergie, explaining that it’s produced in Samoa. In a fight against microplastics and biodegradable products, Sarah said the eco-friendly nappy will stop the frequently-used baby products from ending up in landfills.
“There are 380,000 nappies changed a minute, so it’s a really good solution,” said the duchess. A source close to the Duchess has further told the Express that the project will have a major charitable focus.
The project has been inspired by her role as a grandmother to the children of her two daughters, Princess Beatrice and Princess Eugenie. Sarah’s four grandchildren are August and Ernest Brooksbank, and Sienna and Athena Mapelli Mozzi, as well as this, she is also the step-grandmother of Princess Beatrice’s stepson, Christopher Woolf Mapelli Mozzi.
A devoted grandmother, Sarah has often spoken with pride about the youngest members of her family. Speaking about her eldest grandson, August, she previously said: “Well, baby August is phenomenal. He’s a very strong little chap. August thinks I’m hysterical.”
“And it’s so funny when I look at him because I make him laugh, and he goes all shy and flirts with me. Just shows you: boys. Boys!”
Meanwhile, during another interview with Metro, Sarah said: “I read them bedtime stories. August is such a little chap, and I’m playing trucks with him – but if he prefers to play with Barbie dolls in the future, that’s fine.”