Scooter Braun has shared his thoughts on Justin Beiber’s seventh studio album, titled Swag – which has been released two years after they stopped working together
Scooter Braun has delivered his verdict on Justin Bieber’s new album – two years after their working relationship came to an abrupt end. Music manager Scooter, 44, helped discover Justin, 31, when he was just a 13-year-old boy singing songs on YouTube.
Over the years, Scooter helped craft Justin’s career – which included smash hits such as Baby, What Do You Mean?, and Sorry. But the boys went their separate ways in 2023 following the release of Justin’s album, Justice, which topped the charts in 2021.
On Friday, Justin stunned fans when he dropped his seventh album, Swag, without previously promoting it. The record drew favourable reviews from critics and left fans picking through the lyrics to find clues over the state of his marriage to Hailey Bieber as the pair have appeared strained in recent months.
The Canadian pop star collaborated with a string of musicians and producers on the album, including Sexyy Red, 2 Chainz, Dijon, Mk.gee, and more. And while Scooter was not involved in the making of the album, he has endorsed the record – branding it Justin’s finest effort to date.
Taking to social media on Saturday, the music manager lavished praise on his protégé and urged fans to give the album a listen. In a glowing Instagram Stories post, he wrote: “Been having a beautiful start to the weekend and been getting a lot of texts about how I feel about Justin’s new album.
“So I will just leave this here.. This is without a doubt, the most authentically Justin Bieber album to date. It’s beautiful, raw, and truly him. And that matters.”
He continued: “I’ve had the privilege of witnessing his growth for almost two decades. Along every journey, there comes a time when an artist fully steps into their own — and that’s what he’s done here. He’s poured his soul into this project, and you can feel it in every single run.
“The way he chose to release it is just as intentional as the music itself — and I’m happy to see him do it this way. I have played no roll in this one, but as someone who’s always believed in him, I’m incredibly proud and impressed and genuinely enjoying the music.”
Scooter added: “Justin has a special tone that I have witnessed for almost 2 decades. It’s the best in the world. And because of that special tone, I have to say daisies is probably my favorite record on the album.”
In a final call to action, and update on the rest of his day, Scooter concluded: “Stream Swag and support and authentic voice. Now I’m off to take my kids to watch Superman. Have a great weekend.”
Fans have delighted in Justin’s new album – which contains revealing tracks including Go Baby which shows him praising his wife, Hailey. The couple, who share a baby son named Jack, have faced scrutiny in recent months with fans fearing for their marriage.
But Justin’s lyrics heap praise on his wife – and takes aim at the gossip surrounding their romance.
His lyrics begin: “That’s my baby, she’s iconic, iPhone case, lip gloss on it / And, oh my days, she keeps ’em talkin’, it’s comedy, just block it, oh, my baby.”
Other tracks show the singer reflecting on his past and future – while lyrics also show him opening up about his faith and deep belief in Christianity.
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