Music mogul Scooter Braun has provoked a bitter backlash from Taylor Swift’s fans by suggesting his highly publicised feud with her helped to boost her astronomical career
Scooter Braun has raised eyebrows with a claim that his infamous feud with Taylor Swift helped improve her career. The 44-year-old music producer and the 35-year-old Wildest Dreams singer clashed in 2019 when he bought her old record label, Big Machine Label Group.
The deal included the master recordings of Taylor’s first six records, leading her to bitterly lash out at the businessman. She then went on to re-record her albums and re-release them to huge financial reward.
This year, Taylor successfully bought back the rights to her own music after re-releasing four of the six albums in question, leading her to hint she may no longer re-record her debut and Reputation albums. Having enjoyed renewed success for the four albums she re-recorded, Scooter is now hinting that the feud that provoked the re-release of the records helped Taylor achieve a degree of success she would not otherwise have reached.
Fans of the star, however, have made it clear they do not agree with Scooter’s theory – and they have ruthlessly mocked him for his comment. While Taylor’s fans have bitterly reacted to Scooter’s comments, he has praised the Lavender Haze singer while sharing his opinions.
Scooter appeared on Danielle Robay’s Question Everything podcast, where they discussed his history with the chart-topping star. Discussing her re-recorded albums, he said: “She did incredibly well and basically had the biggest moment of her career, reinvigorating her career with each one.
It was previously reported that Scooter bought the Big Machine Records and Taylor’s masters in 2019 for $300 million (£220 million). He later sold the records to an investment firm called Shamrock Holdings for $405 million (£300 million) – and then Swift herself reacquired the music in May for a reported $360 million (£268 million).
Scooter gushed: “It was brilliant on her part. But also, each time she released one, you saw a spike in the original catalog.” He continued: “Funny enough, everyone involved in the saga, from a business standpoint, won.
“She’s the biggest she’s ever been, biggest artist of all time. We did really well with the asset. The people who bought the asset did really well because of those spikes.
“I wish kids and people out there understood that, like, there are scenarios in life where there doesn’t need to be an oppressor and oppressed, there are scenarios in life where it’s a misunderstanding, yet everyone can succeed.”
His comments sparked a backlash among Taylor’s fans, however, who took to social media to pan the businessman. One wrote on X: “She lives rent free in his little head.”
And another typed: “Man takes credit for woman’s success a tale as old as time.” And a third wrote: “Is he obsessed or is he obsessed?”
Scooter is famous for helping discover Canadian pop star Justin Bieber – and the two famously parted ways, on a business level, in 2023. Earlier this month, Justin released his seventh studio album – which was his first since he ended his partnership with Scooter.
The businessman took to social media to praise the 31-year-old singer, however, writing ia Instagram Stories: “Been having a beautiful start to the weekend and been getting a lot of texts about how I feel about Justin’s new album.
“So I will just leave this here. This is without a doubt, the most authentically Justin Bieber album to date. It’s beautiful, raw, and truly him. And that matters.”
He continued: “I’ve had the privilege of witnessing his growth for almost two decades. Along every journey, there comes a time when an artist fully steps into their own — and that’s what he’s done here. He’s poured his soul into this project, and you can feel it in every single run.
“The way he chose to release it is just as intentional as the music itself — and I’m happy to see him do it this way. I have played no roll in this one, but as someone who’s always believed in him, I’m incredibly proud and impressed and genuinely enjoying the music.”
Scooter added: “Justin has a special tone that I have witnessed for almost 2 decades. It’s the best in the world. And because of that special tone, I have to say daisies is probably my favorite record on the album.”
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