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Home » Seaside town with ‘best pier in Britain’ and stunning views is UK’s most beautiful
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Seaside town with ‘best pier in Britain’ and stunning views is UK’s most beautiful

By staff29 May 2025No Comments4 Mins Read

Cromer in Norfolk has been crowned the most beautiful seaside town in the UK, with its rugged cliffs, golden sands and charming Victorian pier making it a hit with visitors

11:26, 29 May 2025Updated 14:51, 29 May 2025

Cromer Pier, Cromer, Norfolk, United Kingdom. Photo taken at sunset at the end of July 2024.
Cromer in Norfolk is a stunning seaside location(Image: Getty Images)

There’s a certain seaside spot that is stealing hearts as the UK’s most stunning coastal town. Perched precariously atop dramatic cliffs facing the North Sea, Cromer in Norfolk is a vision of natural beauty, peppered with verdant woodlands.

The town is known for its Victorian pier, thriving with life and entertainment. Buzzing with activity, the Pavilion Theatre on the pier plays host to an array of shows, while further attractions include addictive arcade games and an inviting seafront strewn with quaint shops and tempting eateries. Adding to its accolades, Cromer Pier has scooped up the coveted ‘Pier of the Year’ award for 2024 from the National Piers Society, reflecting its enormous appeal to tourists.

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It’s fondly referred to as the “gem of the Norfolk coast” due to its spectacular scenery. Literary giants have sought solace and inspiration in this coastal haven; Jane Austen immortalised it in ‘Emma’, extolling its virtues as a premier spot for sea bathing, praising both its panoramic ocean vistas and invigorating air.

Resonating with mystery and intrigue, Arthur Conan Doyle conjured up ‘The Hound of the Baskervilles’, drawing from Cromer’s rich tapestry of local myths, including tales of the Black Shuck, an eerie canine spectre reputed to roam the shores.

For those craving that quintessential British beach experience, Cromer doesn’t disappoint – with its resplendent golden sands complemented by brightly coloured beach huts, offering a sublime setting for leisurely promenades, sun-drenched relaxation, or a snorkelling adventure.

For those wanting a change from the seaside, Cromer offers the delightful Amazona Zoo. Here, you can meet over 200 tropical animals from South America, including jaguars, parrots, monkeys, and even guinea pigs in their own village.

Sunrise seascapes at Cromer beach
Cromer is known for its Victorian pier(Image: Getty Images)

However, the real jewel of Cromer is its parish, with a towering spire offering stunning views of the town and countryside. It’s a must-see for any keen photographer or tourist.

Visitors have been singing praises about Cromer on Google Reviews, applauding its untouched beauty and lack of crowds. One satisfied holidaymaker labelled it “the most beautiful yet underrated beach,” while others praised its quaint shops, lively atmosphere, and delicious fish and chips.

Every August, Cromer bursts into life with its spectacular Carnival, featuring a dazzling parade, fireworks, live music, and more. And music fans won’t want to miss Golk on the Pier, a folk-rock festival hailed as the “best gig on the North Sea” for its fantastic lineup.

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For seafood lovers, Cromer is famous for its delicious crab, available fresh from March to October. Don’t miss the Crab and Lobster Festival in May, where you can enjoy cooking competitions, live music, and local produce stalls.

Links Restaurant is a must-visit for seafood lovers, serving up mouth-watering dishes featuring locally sourced crab and lobster. For a gourmet twist on the classic fish and chips, head to No. 1 Cromer, owned by Michelin-starred chef Galton Blackiston, which offers stunning seaside views. Sweet lovers should not miss Herald’s Fine Chocolates, a haven of handmade treats including fudges, marzipan fruits and more.

With its lively events, fantastic food, and breathtaking coastal views, Cromer guarantees an unforgettable seaside getaway.

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