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Home » Selena Gomez’s Rare Beauty launches ‘cosy and elegant’ perfume with unique bottle feature
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Selena Gomez’s Rare Beauty launches ‘cosy and elegant’ perfume with unique bottle feature

By staff7 August 2025No Comments5 Mins Read

Singer and actor Selena Gomez’s brand Rare Beauty has just debuted its first ever perfume, and it’s already getting high praise from shoppers who have been ‘so impressed’

16:58, 07 Aug 2025Updated 17:05, 07 Aug 2025

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Selena Gomez holding perfume
Selena Gomez’s beauty brand has launched its first perfume(Image: Rare Beauty)

Celebrity perfumes are everywhere nowadays, and can be something that fragrance snobs have a tendency to stick their noses up at – however, here’s one that we think deserves a little extra attention than normal.

Selena Gomez’s beauty brand Rare Beauty, which makes some really gorgeous make-up loved by beauty experts, has just launched its first ever fragrance, Rare Eau de Parfum, exclusively at Sephora and priced at £71 for 50ml. As well as the fairly reasonable price, we think, for a 50ml eau de parfum, there are lots of other reasons to get excited about this scent – and those who have tested it also agree.

Firstly (and most importantly), the fragrance itself sounds totally divine. A spicy gourmand, you’ll find notes of pistachio, vanilla, ginger and musks in this spritz, which shoppers are calling “cosy and elegant” – the perfect scent to lead into autumn, we think.

READ MORE: ‘This £20 plumping face cream beats the hundreds of other moisturisers I’ve tried’

READ MORE: ‘I asked ChatGPT for the best retinol for sensitive skin and was thrilled with the answer’

A spicy, cosy gourmand(Image: Rare Beauty)

Another point to praise is Rare EDP’s bottle design. As well as looking extremely chic, a little like a posh pot of face cream, it has also been designed with certified hand therapists to be easy for those with dexterity issues to use; something that’s rarely thought about in the beauty world. These features include a large, easy-to-press pump, and a twist-to-lock mechanism instead of a lid.

If this isn’t enough to convince you to sniff it out, perhaps some of the many five-star reviews from those who have already tried it – some who call it “better than expected” from a celebrity perfume – will be:

“I’ve been impressed by this fragrance from the very start. The packaging is gorgeous but beyond that, the thought and care that went into the accessibility components are exceptional,” one person wrote on the Sephora website.

“Now onto the scent,” they continued. “It is purely divine. I am usually very sensitive to scents and get headaches from them easily. This is the first one in many years that has not triggered any headaches. I stopped wearing perfumes because of it. You can imagine my delight discovering I can finally wear perfume again! I love the sweet vanilla notes and have gotten many compliments on it at work. I appreciate that it is not overpowering but is still present after an 8 hour work day in scrubs.”

rare beauty perfume bottle
The bottle has been designed to be easy for everyone to use(Image: Rare Beauty)

“I absolutely love the scent,” another agreed. “It’s super comforting yet flirty, like warm toffee with a hint of spice, so many rich layers. Kinda reminds me of Prada Amber, but less spicy/more feminine…And finally, the bottle is a dream! It’s simple and elevated, super easy to use. The lock feature is genius and reduces unnecessary plastic caps.”

“Upon first spritz I was greeted with a warm indulgent vanilla that’s perfectly balanced neither too sweet nor overpowering,” a third review reads. “The caramel adds a delicious depth making it feel cozy yet sophisticated. What I love most is how versatile this fragrance is. It’s perfect for any season whether you’re layering it for winter warmth or wearing it as a sweet sun kissed summer scent.”

One little niggle that a couple of customers had, however, was with its longevity, with one person remarking how, although they loved the scent, ” unfortunately it doesn’t last longer than two hours on me”.

If you’re looking for a gourmand that’s likely to last longer on the skin, something like D.S. & DURGA Deep Dark Vanilla, £155, or Kayali Vanilla 28 Eau de Parfum, £73, might fit the bill. And at the other end of the strength spectrum is the light and breezy PHLUR Vanilla Skin Body Mist, from £25.

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