Skincare fans race to Sephora as sell-out US cream that ‘visibly reduces sagging’ hits shelves

INNBEAUTY Project Extreme Cream has become a cult buy in the US – and it has now finally arrived in the UK at Sephora. The cream has been hailed as ‘extremely effective’ by shoppers

As a beauty fan there is nothing more frustrating than discovering a new and exciting brand, only to find out that it’s only available in the UK. For a long time, one of those brands has been US-born sell-out favourite INNBEAUTY Project, famed for their iconic Extreme Cream – but it’s just launched in the UK, with fans hailing it as ‘extremely effective’.

Known for its high-performance formulas and bold claims backed by clinical results, the brand has found an exclusive UK retail home with Sephora, making it the only stockist on this side of the pond. As part of its highly anticipated debut on British soil, there are initially 18 products and sets to shop, including eye creams, retinol serums and lip oils.

One of the hero products from the range is the Extreme Cream Refillable Moisturiser. Coming in at £49, it’s a rich, peptide-packed treatment that has gained a loyal following for its visibly lifting and firming results.

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The cream contains 7% lifting peptides promising to ‘ visibly reduce sagging and improve the contours’ of the face for a more youthful appearance. It works alongside 2% bio-retinol, designed to reduce wrinkles and boost elasticity for smoother skim, while a blend of ceramides strengthen the skin’s natural moisture barrier.

Formulated for those with dry and combination skin, it’s said to have an ‘addictive, luxurious’ texture. However, some shoppers with oily skin have found it to be a little too rich for their complexions. One said: “I don’t like the thickness. It’s oily and greasy. I don’t see a tremendous difference. I have fine forehead wrinkles. I have sagging skin on my face. I see marginal improvement. I feel Clarin’s Double serum is a better firming and hydrating product.”

For an anti–ageing powerhouse said to be suitable for all skin types, the Medik8 Liquid Peptides serum is a popular choice. Costing £59, the 30% Complex Multi-Peptide Age-Defying Serum visibly reduces fine lines as the lightweight serum plumps, firms and refines the look of uneven skin texture.

Shoppers also seem to like The Inkey List Peptide Moisturiser which is £16 at Space NK. It seeks to balance the skin’s natural oils and aims to minimise the look of fine lines and wrinkles.

However, many have left five star ratings for the INNBEAUTY Project cream. “It’s extremely effective as the name suggests,” says one reviewer. “As someone creeping on 42, my face remains youthful. I love the refillable option for the bottle. Just a pump on my laugh lines, forehead etc and my skin looks so good.”

Another added: “Rich, hydrating, and leaves my skin feeling plump and smooth. I noticed a big difference in how soft and firm my skin felt after a few uses. Great for dry or mature skin – definitely a luxurious anti-aging cream that works.”

“I’m on my second bottle of this moisturiser,” said a third. “I have noticed that my skin is firmer, my fine lines (especially my 11’s) are less noticeable. I have combination skin and it doesn’t leave my T-zone oily.”

The cream has even earned the stamp of approval from Sephora, entering the clean beauty hall of fame. The stamp is awarded to those with formulas that go ‘beyond regulatory standards to avoid controversial ingredients without sacrificing on effectiveness. As well as being fragrance-free, hypoallergenic and safe for sensitive skin, it also comes in a refillable bottle, meaning when beauty buffs run out of the cream, they can save £5 on their next bottle by buying the refill and inserting it into their original ‘forever bottle’.

Shoppers can try out the INNBEAUTY Project Extreme Cream for under £50 here at Sephora.