Sky is taking on Virgin Media and Plusnet with its latest round of price cuts, but are the deals actually worth it?
Brits are being offered the chance to reduce their household bills as Sky launches a summer broadband sale. For a limited time, shoppers can sign up for Sky’s Full Fibre 300 broadband for £28 per month, down from £30.
While £2 may not appear to be a huge reduction, this is the cheapest price ever offered for the package and saves £48. However, this isn’t the first time Sky’s Full Fibre 300 has dropped so low, with the same price also offered in April.
The latest price drop is set to expire on July 23, along with Sky’s discounted Full Fibre Gigafast package – its fastest broadband. This option delivers speeds up to 900Mbps for the now-cheaper price of £38 per month, down from £42.
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However, Sky’s cheaper prices can’t beat Virgin Media’s rival deals, as even Virgin’s most pricey broadband plan is cheaper and faster than Sky’s equivalent. That’s because Virgin’s Gig1 Fibre Broadband – delivering speeds up to 1,130Mbps – comes in at £29.99 per month.
That’s 200Mbps faster and £8.01 cheaper than Sky Gigafast – a huge price difference of £192.24 over the life of the plan. The catch is that Virgin’s faster speeds may not be offered to everyone, so it’s always worth checking availability with each provider.
Plusnet also rivals Sky’s summer sale with its own £29.99 Full Fibre 300 plan, while those upgrading to the £31.99 Full Fibre 500 plan will receive a £75 reward card to spend online and in many high street shops. Each provider has made it easier for customers to switch their broadband with the introduction of One Touch Switch.
This new scheme means customers don’t have to contact their old provider when they switch, as the new provider will do the work on their behalf. Broadband contracts with Sky, Virgin and Plusnet all run for 24 months, but customers can expect the price they pay to increase each year.
Virgin and Plusnet have already confirmed its broadband prices will rise by £3.50 and £3 respectively in April 2026 in an inflation-linked increase. Sky is yet to announce its price chances, but a 6.2% increase this year suggests we may see a similar rise next year.
Despite this, Sky has won over many customers, with some leaving glowing reviews on Trustpilot. One Sky member said: “I have just had Sky broadband updated from wire to FTTP.
It was straightforward to order. I was kept fully informed. The engineers arrived when they said they would and were very obliging to putting the new cable exactly where I wanted it. The result is a much faster and more reliable internet connection.”
Another said: “I have been with Sky over 11 years. I have never had any problems with the broadband, amazing speed they always give me amazing deals never gone down and never had to have an engineer come out. Would highly recommend.”
However, this customer had a more mixed experience, saying: “Great speed when it actually works. I’ve never had broadband as unreliable as this.”