Stacey Solomon and Joe Swash’s new BBC reality series, Stacey & Joe, has proven to be popular with viewers, but has risked breaking a stern rule of the organisation
Stacey Solomon and Joe Swash’s actions have been questioned just four episodes into their new BBC reality series. The duo have been baring all on the small screen about their life in Pickle Cottage with their five kids.
However, it’s thought the duo’s behaviour on the show could land them in hot water. The series, titled Stacey & Joe, has proven to be popular so far, with over three million viewers for each episode. The show is billed by the BBC as offering “loads of love and laughs” and showcasing the “beautiful chaos of life at Pickle Cottage”.
And it’s reported the duo might be risking the wrath of Corporation bosses due to a number of their personal promotional deals seemingly being flaunted on air. According to rules, “no on-air talent should promote products, goods, services or clothing they use on air”.
Among those included is anything they have “agreed, or been contracted, to promote or in which they have financial interest”. However, the couple have been shown talking about Stacey’s homeware range as well as a haircare brand she’s invested in.
In the very first episode she also talks about an unnamed clothing line as she films content for her Instagram. “I’m going to be trying on my last summer collection,” she says. “I have brand partnerships and design different things for those brands. Anything from homeware to clothing lines.”
Joe is later filmed cooking for his own Instagram – presumably for his own Lidl range. He tells the camera: “We have the social media team come round once a month and we’ll just do all of the cooking content and then we’ll drip feed it on my Instagram through the month.”
Other content queries include a scene in which the Loose Women panellist is seen filming hosting a launch party for her ASDA homeware products.
In a statement shared with the Daily Mail, the BBC defended showcasing the brand work. A spokesperson said: “Stacey & Joe is a reality series following the daily lives of the couple which includes their work.
“All commercial relationships featured are made clear to the audience and only included where editorially justified.”
The series is set to run for six episodes. It isn’t likely to share Stacey’s recent heartbreaking story regarding their family pet, Teddy. The dog recently suffered a medical emergency, leaving the former X Factor star in tears as she updated her fans on his condition.
Earlier this month she told followers her and her five children were “truly devastated” with the news Teddy “might not ever fully recover”.
Stacey revealed how the pet pooch “lost the use of his back legs” on Good Friday, leaving the family in turmoil. She admitted the animal hadn’t shown any signs of pain before the scary incident.
She went on to explain how the family dog had suffered a burst disc before sharing how vets described all of his spine as “not looking good at all,” with all of the discs looking “really worn”.
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