In a rare instance of disappointment, Taylor Swift’s fans have reacted with disappointment as she shared the first clip of her new music ahead of her 12th album release
Taylor Swift may be heading for disappointment as fans have reacted negatively to the first taste of her upcoming twelfth album. The American pop star, 35, has been churning out tunes since she was just 16 years old.
Since 2006, she has released 11 albums—and re-recorded four of them after temporarily losing the rights to her master tapes. She has released at least one album per year since 2019, but there may be signs of Taylor Swift fatigue emerging from her fanbase.
Next month, she will release her 12th record, titled The Life of a Showgirl. Fans will hear tunes that have been a collaboration between the Wildest Dreams hitmaker, Swedish music producer Shellback, and pop producer mega star Max Martin.
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But signs of a backlash emerged on Friday as fans reacted with lacklustre interest to an album teaser. She shared a GIF on her official website that included a snippet of new music.
And plugging the record, she wrote: “Unlock the newest countdown page clip from The Life of a Showgirl” – while urging fans to “pre-save on Spotify” and Apple Music.
A seven-second clip from her The Tiny Bubbles in Champagne shoot that showed the star in a red feather outfit and wearing a stone-covered headdress. But the teaser content fell flat with usually devout fans.
Taking to X, one fan complained: “Go girl, give us nothing.” While another underwhelmed fan raged: “WE’VE BEEN WAITING FOR TWO DAYS FOR THIS??”
Other fans complimented the singer, with one writing: “At least she’s pretty.” While another commented: “She’s lucky she’s stunning or else I’d be throwing hands right now.”
Taylor has been plugging her new album since August when she first revealed plans to share new music – which is due on 3 October. She announced the news while appearing on boyfriend Travis Kelce’s New Heights podcast.
She then began sharing artwork from the album – and urged fans to order all manner of different versions of the album in various media formats. The star has been criticised by some for manipulating fans into buying multiple versions of her same album – maximising her earnings from her devoted fans.
Away from her music plans, however, Taylor thrilled fans even further when she revealed she said yes to her 35-year-old boyfriend Travis’s proposal. In a lavishly staged photograph, the couple posed in an extravagant rose garden with Travis on one knee and Taylor looking stunned as he asked for her hand in marriage.
Further snaps showed the couple affectionately holding each other and also giving a close up of the huge engagement ring.
Sharing their happy news with fans, the couple wrote on Instagram in August: “Your English teacher and your gym teacher are getting married.”
And in more good news for the singer, she managed to buy back the masters of her first six albums after losing them when her old record label was bought by music producer Scooter Braun.
After reportedly spending hundreds of millions to get her work back, Taylor wrote in a lengthy open letter: “I’m extremely heartened by the conversations this saga has reignited within my industry among artists and fans.
“Every time a new artist tells me they negotiated to own their master recordings in their record contract because of this fight, I’m reminded of how important it was for all of this to happen. Thank you for being curious about something that used to be thought of as too industry-centric for broad discussion. You’ll never know how much it means to me that you cared. Every single bit of it counted, and ended us up here.”
She added, at the time: “Thanks to you and your goodwill, teamwork, and encouragement, the best things that have ever been mine… finally actually are.”
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